Power Book Publicity Tips December 2014

​Book Discoverability: The 5 Biggest Mistakes Authors Make on Amazon

As we head into the holiday season, it’s essential to maximize your book’s presence on Amazon. With hundreds of thousands of competitive titles for potential buyers to sift through, it’s important to make sure you’re not making basic mistakes that can impact your book’s success!

1. Not Having an Author Page: It’s no longer just about having a brief bio on your book page. You want to be sure you are taking advantage of Amazon’s Author Central program. If you don’t, you’re missing out on some of the great tools Amazon makes available to authorsREAD MORE 

Printed Books 101: The Components of a Book (and where they go):

A cheat sheet for self-published authors making print books

[This is an excerpt from “Printed Book Design 101,” written by Joel Friedlander of The Book Designer.]

For quick reference, here’s a cheat sheet of common components used in book design. Remember, most books don’t have all of these, so use this glossary to get the parts you DO have in the right place.

Half title — This page contains only the title of the book and is typically the first page you see when opening the cover.

Frontispiece — An illustration on the page facing the title page.

Title page — Announces the title, subtitle, author and publisher of the book.

Copyright page — Usually the back of the title page, this page carries the copyrightREAD MORE

Cyber Monday 2014 – Make Your Book Jump off the (Virtual) Shelves!

by Brittney Karpovich, Marketing and Social Media Strategist, Smith Publicity

It’s the most wonderful time of the year to reach consumers. Everyone is buzzing about the holiday season and what do people do during the holiday season? Buy.

Consumers will spend more money from now until Christmas than any other time of the year. As an author, why not capitalize on reader’s buying sprees? Using the holiday season as a promotional springboard can be an ideal addition to your book marketing arsenal…READ MORE

Smith Publicity’s Fall Travels

Smith Publicity’s Dan Smith and Alex Nye represented the company at the Self-Publishing Book Expo (SPBE) on November 15 in New York City. In addition to exhibiting, Dan Smith was a featured member on an advanced publicity panel discussion and an Ask the Experts roundup session at the conclusion of the expo.

The Smith exhibit stand was quite active, with many authors and industry representatives inquiring about our book marketing services…READ MORE