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4 Outdated Book Promotion Strategies

This article originally appeared as a guest post on the BookBub Partners Blog.

by Sandra Poirier Smith for BookBub.com

The book publishing industry has experienced dramatic changes in the past couple decades. Previously, a few gatekeepers at major publishing houses determined what was worthy of publication. But the digital revolution democratized publishing, spawning the explosion of self-publishing and enabling hundreds of thousands of books to reach the market every year. Much like in the music industry, indie publishing created a wild west where virtually anyone could publish a book quickly and inexpensively.

The media has also changed. The Internet, social media, and instant communication processes have radically streamlined the relaying of newsworthy information, forging a leaner media corps in which fewer producers and editors create more and more content...read more from this article on the BookBub website.

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