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5 Questions With… Corinne Moulder about changes at Book Expo!

By Andrea Kiliany Thatcher

BookExpo (BEA), formerly BookExpo America, is the main annual trade show for the book industry serving book publishing and selling, book marketing and book publicity. In the past few years the conference added the more consumer-facing BookCon to the last day of the schedule. This year, more changes are afoot. We speak with Corinne Moulder who is the Director of Business Development at Smith Publicity and heads up the agency's Book Expo strategy about changes to this year's conference.

AKT: First off, what's up with the name?

CM: It is just "BookExpo." They're trying to drop the "America" now. Though it's still part of the Web address, it's not part of the branding. With America in the show name, it may have given the impression that it is a national show when, in fact, it is an event with significant international presence.

AKT: What changes do you think authors and publishers will see at BEA this year?

CM: They’re vetting the attendees much more this year in a push to legitimize the trade show again—making the trade show a “trade” show again. I believe a big part of this push stems from publishers’ needs to have direct access to booksellers and buyers. I predict that we may see lower attendance on foot but potentially higher quality attendees.  

I think with potentially lower attendance on the show, setting up meetings in advance might be more important than it has been in years before. It may not be as busy but the meetings will hopefully be more meaningful for attendees and exhibitors, as well.

For independent authors, the BookExpo Author Market will be the place to be at the show. Reed is organizing the show floor to lump together the indie author exhibitors, industry booths and the stage for industry experts to provide educational panels/presentations.

AKT: How can authors best position themselves to make the greatest impact for their book at BEA?

CM: Review the exhibitor list well in advance and, if possible, schedule meetings with those most important for you to have face time with. Having a firm understanding of the traditional book publishing process is going to be important. The better exhibitors for authors to meet with will be for publishing services, be it publicity and marketing or perhaps distribution. Be extremely mindful about the traditional publishers and small presses in attendance, and the most appropriate way to approach them. Publishers are not there to discuss unsolicited book proposals or take book review copies from authors hoping to land a traditional deal. It would be a waste of time to go up there cold.

AKT: Is there anything authors can do if they’re not attending?

CM: It’s important to stay on top of the recaps that are put out by Publisher’s Weekly, just to get a better handle on the show trends and what that might mean for future shows. I would not encourage people to travel unless they have a very clear plan of the people they need to meet and hopefully have pre-arranged those meetings. The book display through Combined Book Exhibit is something authors can sign up for if they’re looking for some for visibility at the show without actually attending—we can assist authors interested in this display option.

AKT: What’s the biggest challenge of BEA?

CM: A big challenge for BEA is simply the fact that the publishing industry is constantly evolving. I’ve been there to see the big spike with ebooks, to see self-publishing become much more legitimate and credible, to now see publishers and literary agents actually seeking external publicity support whereas before the process was that promotional initiatives were handled in-house. It's a struggle for a large event like BEA to adapt at the pace of the industry. Also, I think we’re seeing shift in who’s attending and who’s exhibiting. The challenge is the concept. Are these big trade shows becoming outdated with the convenience of digital marketing and how connected we are now? People don’t have that burning need anymore to go to a show to shake hands. There’s also the new challenge for exhibitors to figure out whether or not their company should have involvement in both BookExpo and BookCon. BookCon has become such a celebrated event that readers are pumped about it, but for exhibitors, it's cramming two very different shows into one very short period of time.

For information about promoting your book at BEA or other industry trade shows, please email info@smithpublicity.com.

 

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  111. Además mencionas de un cambio de motor - trifásico a monofásico- éste debe hacerse con un cambio de embobinado y el profesional que haga este re-embobinado te puede decir el tipo de capacitor que va a dejar. Recuerda que todas las instalaciones en hogar empresas deben tener una protección eléctrica para no dañar las demás instalaciones. La segunda observación no puede ser, creo que tu equipo tiene un diagrama eléctrico que debió ser utilizado, el costo del capacitor es más barato que el compresor.
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  113. Disponemos de informes creíbles que nos dicen que la Corona, que el gran duque, tiene contactos permanentes con los servicios secretos británicos”, añadió el jefe de los espías luxemburgueses a la primera autoridad política del país, con una larga trayectoria en la Unión Europea. El exagente Kemmer, que dirigió la división antiterrorista del SREL desde 2004 a 2008, se lo acaba de explicar así a los parlamentarios: Mille (el director de los servicios secretos) me pidió el reloj-grabadora esa mañana.
  114. Nuestros técnicos especialistas están en constante aprendizaje, por lo que están totalmente capacitados para llevar a cabo la reparación de cualquier nevera congelador Siemens. Después de explicarnos su problema, nuestro técnico más adecuado para su tipo de avería irá a su hogar el mismo día para solucionarselo. Una interminable lista de electrodomésticos para hacerles la vida mucho más snecilla y cómoda.
  115. Nuestro interés por ofrecer una adecuada calidad en todos nuestros servicios, nos llevó a ser una de las primeras empresas de nuestro sector, en implantar un sistema de gestión de la calidad. Estos resultados pueden estar relacionados con industria, servicios industriales, vehiculos, mecanizado de piezas, construccion, mantenimiento, reparación, Reparación de maquinaria, mecanizados, herramientas.
  116. El servicio de reparación e instalación de ciertos aparatos electrodomésticos Siemens dispositivos domésticos, es una actividad a la que el servicio técnico Siemens Tenerife dedica gran parte de sus recursos técnicos y humanos. La empresa realiza esta labor contando para ello con un amplio plantel de profesionales capacitados, tanto en el área orientada al usuario doméstico como en el sector industrial empresarial. Albergues - Teléfono: 34 9 7.220.1... - Dirección: Calle Cristóbal Pérez Pastor, 80, Albacete, Albacete.
  117. El fruto de 35 años de experiencia en el sector de la calefacción,climatización, y saneamiento avala a esta empresa en Segovia, que al mismo tiempo se mantiene al tanto de las últimas novedades y técnicas pioneras como la telegestión la geotermia. REPARACIÓN MANTENIMIENTO E INSTALACIÓN de calderas de gasoil y gas, acumuladores de agua y termos, descalificadores y osmosis para el tratamiento de agua contra la cal y instalaciones de placas solares para acumulaciones de agua climatizaciones de piscinas. Somos Frío Jerez, S.L., una empresa especializada en la venta de aire acondicionado. Desde el inicio de labores, en el año 1985, nuestro esfuerzo se ha basado en mejorar los servicios que ofrecemos, con calidad y eficiencia.
  118. Servicio técnico Whirlpool Barrio del Pilar Madrid atiende todas las reparaciones de electrodomésticos Whirlpool en la ciudad de Barrio del Pilar Madrid. Ingenua de mi llamo y me dice que me ponga en contacto con el servicio técnico que es a su vez el servicio de atención al cliente, me atienden mas bien mal, una señorita que se llama Katy (me dijo su nombre) sin saber nada mas y sin ver fotografias afirma categoricamente qu ele he dado un golpe, y tras mi insistencia me dice que mande una foto.
  119. Estos competidores pueden actuar a la vez como tales como clientes si solicitan nuestros servicios para realizar determinadas tareas, pudiendo actuar como una subcontrata de las mismas. El Sr.Joaquín Mínguez Aguilar, presidente y consejero de Mecanizados S.A y de Mínguez S.A es entrevistado en el nº24 de la revista Empresa en Acción.
  120. Mecanizacion y decoletaje de piezas y montaje de subconjuntos para la industria. Generalmente, las empresas fabricantes de maquinaria no cuentan con su propio departamento de decoletaje de mecanizado de piezas, sino que somos empresas especialistas las que nos encargamos de este proceso, dando servicio directo a los fabricantes.
  121. Para cualquier otro tipo de sector en el que se precise requiera la fabricación de elementos mediante mecanización en serie y decoletaje industrial, Floper puede ayudarte. 45. Pasador roscado mecanizado por decoletaje en acero © Kuzu, S.L. Talleres De Decoletaje La Precision, S.L.

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