GET STARTED!

Eight Questions to Ask When Hiring a Book Publicist

by Smith Publicity President Sandy Poirier Smith, originally written for Girl Friday Productions

Finding the right book publicist can be tricky. You need a to find a match with the right skill set for your genre, personality, and budget. Because promoting a book is a highly specialized skill, ideally, you want a publicist/agency that specializes in books and authors, rather than a general publicity or public relations professional.

It’s essential to find a team that has cultivated contacts for your genre, has experience in pitching print (magazine and newspaper), broadcast (television, radio and podcast) and/or online and blog outlets to make an author and book newsworthy. Plus, it’s also important to find a team with the personality, passion, and communication style that fits your needs. It’s not an easy task! While book publicists cannot guarantee book sales or getting you on the cover of national magazine, they should be able to guarantee a consistent effort, clear strategy, and regular communication plan with you.

The time to start researching, if possible, is even before your publication date is set. You ideally want to have your book marketing plan in place months before implementation. Below are eight questions to ask when hiring a book publicist.

Research Experience

You can Google “Book Publicity” or “Book Marketing,” to start your search, but asking authors, publishers, and publishing industry experts for recommendations is a good place to start. Once you have a list, begin your research by researching:

1. How long has the company/individual been in business? There are many companies and individuals claiming expertise and offering often outrageous promises to authors. Be wary of websites without staff members, years of experience noted, and client testimonials, or those with offers too good to be true. Hint: if no individuals are listed on the website, move along! The book publicity process is a personal one—you want to see real people!

2. Do they publicize books in your genre? Look beyond fiction vs. non-fiction to see experience specifically with your topic. Christian fiction, business leadership, children’s middle grade chapter books, poetry, health/wellness, sci-fi novel, self-help, high end coffee table art books, etc. … each require very different strategies. Hint: if they don’t have experience in your genre, you don’t want to be the experiment test case. It is essential you find a match with contacts and experience in your genre.

Read the rest of Sandy's tips here.

38 Responses

  1. Yay google is my world beater aided me to find this great web site!
  2. "Today, I went to the beach front with my kids. I found a sea shell and gave it to my 4 year old daughter and said You can hear the ocean if you put this to your ear." She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is completely off topic but I had to tell someone!""
  3. I leave a response each time I especially enjoy a article on a website or I have something to contribute to the discussion. Usually it's a result of the sincerness displayed in the article I browsed. And on this article. I was excited enough to drop a comment :) I actually do have a couple of questions for you if it's okay. Could it be simply me or does it appear like some of the responses look like they are written by brain dead individuals? :-P And, if you are writing at other online sites, I'd like to follow everything fresh you have to post. Could you make a list all of your public pages like your Facebook page, twitter feed, or linkedin profile?
  4. I hope you all are having a great weekend. I have a new list for you. Read the latest update on how I compiled the list. I'm still surprised by the results.
  5. I've just added a fresh new list. This is by far the biggest list to date. I hope you all are having a great week. Take care and happy link building.
  6. You’ve been working hard lately. All that stress has got to be eating at you. Why not take a break and enjoy some cam girls? There’s plenty of them to enjoy at http://www.camgirl.pw It’s wall to wall babes at this site. You’ll know that right away after your first visit.
  7. Hello there friend! I am often to blogging and i really appreciate your content. The article has really peaks my interest. I am going to bookmark your site and keep checking for new information. Again thanks alot for this!
  8. I hope you all are having a great weekend. I added a new list. This one is smaller, but still useful. I think the next one will be bigger.
  9. I just updated my site with a new list. I hope you all are having a great week.
  10. It’s arduous to seek out knowledgeable people on this subject, however you sound like you understand what you’re talking about! Thanks
  11. Thanks for writing this awesome article. I'm a long time reader but I've never been compelled to leave a comment. I subscribed to your blog and shared this on my Twitter. Thanks again for a great article!
  12. Every guy out there needs to relax. The best way to relax is by having fun with a cam girl. You can do just that by visiting http://www.camgirl.pw There's lots of babes who know how to relax and have a good time.
  13. Today is Friday. That means the weekend will be here before you know it. End the week right by spending some time with a cute girl at http://www.camgirl.pw You'll definitely have yourself a good time.
  14. Every guy out there needs to talk to a hot girl sometimes. There’s just one site that’s full of the hottest babes on the entire internet. That site is http://www.camgirl.pw and it’s going to put a smile on your face. Make sure you spend some of your precious free time there. It’ll be the best decision that you’ve made in quite some time.
  15. Learning how to trade Bitcoin and other cryptocurrencies may seem difficult. It isn’t. Not when there’s easy to use software that can get the job done. Read all about this software by simply visiting https://www.cryptotrading.download If you can click or tap twice, then you can make money using this software.
  16. Real men like to talk to sexy girls. There’s no denying that. Where does a man go to talk to a sexy girl? There’s just one place on the the internet to do that. The hottest girls can be found at http://www.camgirl.pw Have yourself a total blast and meet a few sexy girls. You’ll have a whole lot of fun doing so.
  17. All of you Firefox users out there will want to read this. It sounds like they very well may be making some changes to your favorite browser. This could be good or bad news depending on your view. Here’s another article that talks bout Firefox http://gestyy.com/wKy62d Hopefully the new changes will make for an even better web surfing experience.
  18. I kind of agree with everything said here. There’s just one problem. It doesn’t talk about what’s the best site to join to get laid. That’s the most important part of it all. If you’re wanting to get laid, then this is the site for you https://t.irtyf.com/hkz06n8e68?offer_id=3785&aff_id=29696&nopop=1 You’re going to get some pussy there. Don’t beat off tonight. Get yourself some action. You can beat off tomorrow. Today is your day to get some pussy.
  19. You’ve been searching and searching for cam girls to talk to. All you want to do is chat it up with a sexy girl. You can do just that at http://www.camgirl.pw This site is literally jam packed with hot girls who just want to have a good time.
  20. You should set aside time each day to talk to a hot girl. There are plenty of them over at http://www.camgirl.pw You’re really going to have yourself a good time there. It’s wall to wall babes and that’s just the beginning. Check it out and get ready to smile.
  21. You’ve been a busy cowboy lately. Don’t you think it’s time to settle down and relax? You can do just that with the babes over at http://www.camgirl.pw There’s plenty of hot girls over there who know how to treat a cowboy right. Take off your spurs and mosey on into a chat with one of these beauties.
  22. You deserve a break. You’ve been working hard this week. All that hard work has stressed you out. The best way to get rid of the stress is by having a little fun with a cam girl. There’s a whole lot of them over at http://www.camgirl.pw The babes are never ending when you visit that site. You’re in for a real treat the very second your eyes catch a glimpse of this.
  23. Today is one of those days. You’re looking for some fun. The kind of fun that only a cam girl can provide. The best site to find loads of girls on cam is http://www.camgirl.pw The hottest most wildest girls can all be found right there.
  24. I added a new list. As you'll see it's bigger than most of them. I hope you all have had a great week!
  25. Thanks for publishing this awesome article. I'm a long time reader but I've never been compelled to leave a comment. I subscribed to your blog and shared this on my Facebook. Thanks again for a great article!
  26. Gadgets for your next high-tech road trip: http://articles.pubarticles.com/how-to-have-a-great-road-trip-with-high-tech-gadgets-1533131387,1763309.html
  27. Thank you for posting this awesome article. I'm a long time reader but I've never been compelled to leave a comment. I subscribed to your blog and shared this on my Facebook. Thanks again for a great article!
  28. It’s been a busy week for you. What’s the best way to get rid of the stress of a busy week? The best and only way is by spending some time with the beauties over at http://www.camgirl.pw These are the girls who know how to treat a man right.
  29. A good time is what you’ll have with the girls at http://www.camgirl.pw. This is by far the most exciting site on the entire internet. Don’t think twice about visiting this site. Not if you’re in the mood to have a little kinky fun.
  30. Are you searching for a little fun? If you are, then http://www.camgirl.pw is the best site for just that. You’ll find plenty of hot babes there who love to get down and dirty. That’s exactly what you’re looking for right this very second.
  31. Take a good look at http://www.camgirl.pw This is the one site where you can have a lot of fun. The fun you can have here is exactly what you’re looking for. Enjoy yourself and meet some sexy ladies in the process.
  32. Thank you for posting this awesome article. I'm a long time reader but I've never been compelled to leave a comment. I subscribed to your blog and shared this on my Facebook. Thanks again for a great article!
  33. The weekend is fast approaching. Why not spend it with a sexy cam girl? There’s plenty of them over at http://www.camgirl.pw All of these girls are wanting to have a good time. That’s exactly what you’re looking for too. The most fun you’ll ever have online is right here. Have yourself a good time and meet someone new. That’s what this site is all about.
  34. Are you searching for a date? If so, there’s just one place where you should go. https://t.irtyc.com/vb8tffw9ts?aff_id=29696&offer_id=3785&nopop=1 has more horny singles than any other place online. You can go there and hook up immediately. These are the type of singles who like to have some fun in the sack. Get laid today and put a big smile on your face tonight.
  35. Just imagine for a second if you could get into the mind of a millionaire. Think of all the things that you could learn. Well, you actually can do just that. A millionaire is giving away all of his secret right on the internet. You don’t even need to leave the house to learn what made him rich. All it takes is visiting http://e31a67zd-ccr7u13el2cflqp0d.hop.clickbank.net He will literally teach you all of the secrets to making money. Don’t you think it’s time that you earned the living that you deserve? Change your life today by simply following the link above. Do it for yourself and everyone that you care about.
  36. Did you know that people make their entire income promoting ClickBank? You too could be one of the many who have quit their job. Affiliate marketing is as old as the internet. It’s not going to go away any time soon. You too can get your piece of the pie. Why shouldn’t you? Do you really like working the job you have? Are you going to be able to do it until you retire? If you’re job requires physical labor, then you know the answer to that question. There’s no way you’re going to be able to do that when you get older. That’s just the truth and no one needs to tell it to you. Right now you could be making money online. Does it require work? You better believe it does. No honest person is ever going to tell you that it’s possible to become a millionaire online without doing any work whatsoever. It’s not possible. That doesn’t mean there isn’t money to be made. There’s plenty of money out there to be made by people just like yourself. Now you know there’s going to be a pitch for a product. You’re right about that. Click on the link http://64efd6-lz41s3rcelbr7s2xl7x.hop.clickbank.net/ and check it out. There’s a video you can watch that will explain everything. It will tell you how to make money using ClickBank. Watch the video and see what you think. You too can be one of the many who earn a living promoting ClickBank. Some people earn a good living and there’s no reason why you can’t.
  37. Are you the type who likes to hangout on social media? Have you ever thought about making it a career? You can help promote their business using social media. This means you can do what you already love doing and make money at it. Does this sound like something you’d like to do? If so, then check out http://d526fc0l5b3nfyfg3bx3sfpbkq.hop.clickbank.net/ You can help people and make some money in the process. You already hang out at social media sites. Why not make a few bucks doing it?
  38. Great blog post.Really looking forward to read more.

Leave a comment