GET STARTED!

5 Book Marketing Predictions for 2018 from Dan Smith

So much has changed since Smith Publicity started in 1997. Just a few examples: Email was nowhere near the preferred mode of communication it is now, broadcast faxing was popular, and editors and producers actually liked to be called on the phone! And, our media “database” were enormous printed books from Bacons, one for each type of media.

As we roll into 2018, things continue to change; perhaps not as dramatic as from 20 years ago, but significant changes nevertheless. Related to these changes, here are five book publicity and marketing predictions for 2018.

  1. Podcasts will continue to grow in popularity as a standard “media” form for authors to add to their book marketing plans. As Edison Research reported, 67 million Americans listen to podcasts monthly, a 14 percent increase in one year. Moreover, 24 percent of Americans age 12 or older listen to podcasts monthly. Podcast interviews are great for book promotion because they are typically much, much longer than radio and TV interviews, and allow for more free form, flowing conversation.
  2. Online versions of traditional media will become more of the standard in book marketing Most traditional media outlets, whether print or broadcast, have online versions, i.e. www.cnn.com, www.today.com, etc. There are no space limitations online, so opportunities for authors to get exposure are outstanding. Likewise, online-only outlets continue to expand. Take a look at the sheer volume of material on sites such as www.huffpost.com.
  3. Self-published books will come to full equality with traditionally published books. The wall separating self-published books from traditionally published ones has been crumbling for many years, and now there are almost no barriers when it comes to self-published authors getting media coverage. It’s all about content and quality. If a high-quality book with great content is presented to an editor, reviewer or producer, they no longer care how it was published. The stigma is largely gone.
  4. Traditional TV network viewership will continue to decline, making TV somewhat less important for authors and book promotion. Double-digit declines have hit most of TV’s largest networks. More people are actually watching TV, but streaming services are exploding in popularity and taking viewers away from traditional TV.
  5. Bestseller lists and “status” will edge toward irrelevancy. There was much news in 2017 about the controversial practices of some of the most prestigious bestseller lists. Bottom line: Being a “New York Times Bestseller,” or any of the other bestseller lists doesn't mean nearly as much as it used to.

 

 

58 Responses

  1. I like this web site very much so much good info.
  2. You’ve been searching for a site where you can talk to pretty ladies. Look no further. http://www.camgirl.pw has all the cute girls you can handle. It’s loaded with babes that are sure to put a big fat smile on your face.
  3. Sick and tired of being bored? There’s nothing at all good to watch on TV these days. How many cat videos can you watch at YouTube? What you really want is some live adult entertainment. That’s what http://www.camgirl.pw is all about. It’s 24/7 excitement like you’ve never seen before. Check it out and tell a friend. Something this good needs to be shared.
  4. "I’m truly enjoying the design and layout of your website. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme? Great work!"
  5. The time to study or pay a visit to the content material or websites we have linked to beneath.
  6. We came across a cool site that you just could possibly take pleasure in. Take a search in the event you want.
  7. one of our visitors recently proposed the following website
  8. "I appreciate you sharing this blog.Really thank you! Really Great."
  9. very handful of internet sites that occur to become comprehensive below, from our point of view are undoubtedly well worth checking out
  10. just beneath, are numerous completely not connected web pages to ours, however, they are certainly worth going over
  11. Wonderful story, reckoned we could combine a few unrelated information, nevertheless definitely really worth taking a search, whoa did one particular find out about Mid East has got a lot more problerms as well
  12. Sites of interest we've a link to
  13. please pay a visit to the internet sites we comply with, like this 1, because it represents our picks through the web
  14. that may be the end of this post. Here youll obtain some web pages that we feel youll value, just click the hyperlinks over
  15. Here are a few of the web pages we suggest for our visitors
  16. Here is a good Blog You may Discover Fascinating that we Encourage You
  17. always a significant fan of linking to bloggers that I really like but do not get a good deal of link love from
  18. the time to read or check out the content or internet sites we've linked to beneath the
  19. please pay a visit to the web sites we adhere to, which includes this one, because it represents our picks from the web
  20. here are some links to internet sites that we link to simply because we assume they are really worth visiting
  21. "Thanks for giving your ideas right here. The other factor is that every time a problem appears with a computer system motherboard, persons should not have some risk of repairing this themselves for if it is not done properly it can lead to permanent damage to the complete laptop. In most cases, it is safe just to approach your dealer of a laptop for your repair of that motherboard. They have got technicians that have an knowledge in dealing with mobile computer motherboard issues and can have the right prognosis and carry out repairs."
  22. Thanks-a-mundo for the blog. Much obliged.
  23. "You made some good points there. I did a search on the topic and found most people will go along with with your site."
  24. Im grateful for the blog article. Fantastic.
  25. Very good blog article.Really looking forward to read more. Great.
  26. "Great, thanks for sharing this article post.Really thank you! Fantastic."
  27. Thanks a lot for the blog article.Much thanks again. Fantastic.
  28. "Awesome blog article. Will read on..."
  29. Thank you for your blog article. Keep writing.
  30. Very neat blog.Much thanks again. Really Cool.
  31. Appreciate you sharing, great blog post.Thanks Again. Great.
  32. Fantastic article post.Really looking forward to read more. Keep writing.
  33. Thanks so much for the article.Really looking forward to read more. Fantastic.
  34. Thank you for your blog post.Much thanks again. Fantastic.
  35. Thanks so much for the article post.Thanks Again. Want more.
  36. Really enjoyed this blog. Really Great.
  37. I hope you all are having a great weekend. I have a new list for you. Read the latest update on how I compiled the list. I'm still surprised by the results.
  38. Im thankful for the blog post.Thanks Again. Cool.
  39. Really enjoyed this blog post.Much thanks again. Will read on...
  40. Thanks for sharing, this is a fantastic blog post.Much thanks again. Cool.
  41. I truly appreciate this blog post.Really looking forward to read more. Awesome.
  42. You’ve been working hard lately. All that stress has got to be eating at you. Why not take a break and enjoy some cam girls? There’s plenty of them to enjoy at http://www.camgirl.pw It’s wall to wall babes at this site. You’ll know that right away after your first visit.
  43. Thanks again for the blog.Much thanks again. Awesome.
  44. Im grateful for the post.Thanks Again. Great.
  45. Thanks-a-mundo for the blog post.Much thanks again. Really Cool.
  46. +1 217-441-2563 Carpet Cleaning Springfield IL 1101 Kingshighway Springfield, IL 62702
  47. Hello there friend! Hello! I just would like to give a huge thumbs up for the great info you have here on this post. I will be coming back to your blog for more soon. Again thanks alot for this!
  48. Muchos Gracias for your article post. Much obliged.
  49. I hope you all are having a great weekend. I added a new list. This one is smaller, but still useful. I think the next one will be bigger.
  50. Great post.Much thanks again. Much obliged.
  51. Great, thanks for sharing this article.Much thanks again. Cool.
  52. Very informative blog post.Much thanks again. Will read on...
  53. Awesome article.Really looking forward to read more. Much obliged.
  54. Enjoyed every bit of your blog.Really thank you! Awesome.
  55. I appreciate you sharing this article post. Will read on...
  56. I really like and appreciate your blog article.Thanks Again. Keep writing.
  57. Thanks so much for the blog post.Much thanks again.

Leave a comment