GET STARTED!

Podcast: Building your author brand [Guest: Bernie Schroeder, author: Brands and Bullsh*t]

We're joined by Bernie Schroeder, the author of Brands and Bullshit, to talk about author branding. We talk about how to build your author brand long before your book hits shelves, why having an "author brand" is important, and how to feel comfortable with yourself as a brand. Schroeder also speaks about how he landed a coveted TedTalk.

Find Bernie at:
http://www.bernieschroeder.com
https://www.linkedin.com/in/bernie-schroeder-694a36/

As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.

Host/Producer: Andrea Kiliany Thatcher

27 Responses

  1. La Belle Sauvage by Philip Pullman I always find it a little nerve-wracking when an author returns to a successful series after a long time away. There’s always the fear, for me at least, that one of two things is going to happen: either the author will be nostalgic about the original work to the extent that s/he makes the new book into a fawning tribute without substance, or the author will have changed enough in the time between installments that the magic is just gone.
  2. Hi David, I have to say I did not, personally. There was a negative stigma surrounding the self-published" author, however I believe that things are slowly changing. The appeal of an SP book to a publisher depends on a variety of factors. Firstly a publisher will be more swayed to discussion if the book (and author) in question has already proved its own worth; whether that be with a majority of good reviews/ratings, a professional profile and the author already has some form of a readership/following. From a publisher"s perspective that makes sense, because it"s quite possible for any author to do this, and many have. If an author throws a book online then reaches out to a publisher, his vantage point will be- so what efforts have you made to sell this if you"ve gone ahead and published it? The self-published author"s marketing efforts are reflected online and this is always taken into strong consideration by any publisher. The last thing publishers want is to be rescuing" the multitude of self published books out there.
  3. A fantastic cup of coffee is the only thing that could make this blog better.
  4. It sure took a lot of research to make an article like this.
  5. Good article!
  6. I think these old wine lovers would enjoy your post.
  7. I came to the same exact conclusion as you did.
  8. Save up your money for a rainy day.
  9. You can say that again!
  10. You sure know how to make a squirrel smile.
  11. I don't like cheese.
  12. Try not to laugh!
  13. Have yourself a very good day!
  14. Do you know someone named Fred?
  15. Don't forget the grilled onions!
  16. Way to go Edward. This blog is amazing!
  17. No one can ever say this site is boring!
  18. Would you like some popcorn?
  19. Would you like some popcorn?
  20. These two are some real messy eaters!
  21. One of our visitors lately recommended the following website.
  22. Below you will come across the link to some internet sites that we assume you should visit.
  23. The facts talked about within the post are several of the most beneficial available
  24. The information mentioned within the article are some of the most effective accessible
  25. The details talked about inside the post are several of the most beneficial out there
  26. Here is a great Weblog You might Come across Exciting that we Encourage You

Leave a comment