By Marissa Eigenbrood
Forget that Spring has sprung, or that the start of the final season of Game of Thrones is just weeks away, we’re celebrating something even more exciting here at Smith Publicity. We’re just over two months away from our favorite industry event of the year – BookExpo and BookCon – and preparations are already well underway!
2019 will be our 17th year exhibiting at this exciting convergence of the publishing industry under one roof and, looking back on all that’s happened over the last year thanks to BookExpo 2018, we know this one will once again be the best yet. Our team has already been closely reviewing (let’s be honest, almost stalking!) the new and improved BookExpoAmerica.com website as we wait with bated breath for the release of the full 2019 exhibitor list. As I’m sure so many others do when this list goes live, we closely comb through the familiar names from years past who we want to reconnect with as well as take notes on which booths we’ll stop by to build exciting, new relationships.
Reflecting back on last year’s meetings alone, we’ve learned so much and continued to adapt our services to better meet the needs of the authors and publishers we partner with. Thanks to our meetings and subsequent campaigns with Flame Tree Press and Black Spot Books, we’ve embarked on hybrid consulting/book publicity campaigns that have allowed us to provide even more book marketing and traditional book promotion guidance and support to independent and budding small presses. We also further strengthened our relationship with Imbrifex Books, successfully launching three more titles with the Las Vegas-based publisher after sharing the stage with them during the “Making Indie Bookstore & Library Events a Win-Win-Win” panel on Day 1. And after meeting with the Nelson Books team, we embarked on a number of launches together, with A Serial Killer’s Daughter by Kerri Rawson catapulting to the New York Times Best Seller List accompanied by a series of major national print, broadcast and online media placements.
But what remains so special about this event is the fact that individual authors, both traditionally and self-published, are still prominently present as they conduct signings, meet with key contacts for their books, and peruse the aisles for the most up-to-date information in the publishing world. Following a fun book signing and engaging meeting at BookExpo with Smith Publicity PR and social media client Cynthia Robinson, author of Birds of Wonder, we continued with a stellar campaign that resulted in many positive reviews and an elevated platform for this debut fiction author.
We hope to see many of you there for another fantastic year as we join forces, as BookExpo’s site says, to continuously evolve “the business of book culture” together. Please reach out to our team in advance if you’d like to schedule some time to meet or stop by our booth #1729. Looking forward to celebrating the wonderful world of books with all of you soon! If you are interested in visiting BookExpo 2019 please visit their website www.bookexpoamerica.com .