New “All Things Book Marketing” Podcast Episode: How an Author Successfuly Spearheaded Her Marketing

——- In this episode, we talk with author Farzana Doctor how she employed social media initiatives for her book launch, managed virtual book events and spearheaded her own marketing. We also discuss how authors can approach social media, best practices and pitfalls to avoid. Mike Onorato: ello, and welcome to another edition of the All […]

Get to Know… Erin MacDonald-Birnbaum – Senior Publicist and Director of Publicity Strategy 

It’s no secret that the public relations industry can be a grueling one. In fact, public relations execs are frequently included in lists of “most stressful jobs,” and for good reason: deadlines, media relations, public interaction and more can take their toll. One of the things that sets Smith Publicity apart from other agencies, and […]

4 Common Book Marketing Mistakes Authors Make

Writing a book is a huge accomplishment. Getting that book published is an even bigger achievement! It’s tempting to look at your pub date as the finish line, but consider this: did you write your book for it simply to exist, or do you want people to actually read it? We’re guessing the latter! That’s […]

Author Branding is the Key to Successful Book Marketing

By Jeniffer Thompson, Monkey C Media  Personal branding is not a revolutionary concept, but it’s relatively new to authors. A personal brand will establish your authority, improve your online visibility, and solidify your reputation as a known quantity. Here’s a little secret, most entrepreneurs and authors promote their books and services, but they fail to […]

5 Book Marketing Predictions for 2021

As we roll into 2021, hoping that the dark days of 2020 will be behind us soon, we’ve witnessed many changes, some a result of ongoing trends changing the media landscape, and others a direct result of the pandemic. Here are some predictions for 2021 that directly affect book publicity: Podcasts will continue to grow […]

Why Should I Hire a Book Publicist? Weighing self-promotion versus hiring a book publicists to do the book publicity campaign for you. Not all literary publicists and book publicists are alike.

Should I Hire a Book Publicist? — Or do it myself?

Hiring Book Publicists: Facts and Misconceptions “Should I hire a book publicist?” is a question many authors and publishers ask themselves as they are planning the launch of a book. It’s a crucial decision in the process of deciding how to market your book and one that can have significant ramifications in the short and […]

Podcasts Are Booming! Promoting Your Book With Podcasts in 2021 and Beyond

It’s hard to believe that the first podcast was recorded close to two decades ago. Especially in the past five years, podcasts have become a key part of our media outreach efforts to promote authors and books. There are currently 850,000 active podcasts, 30,000,000 episodes, and over half of the population of the United States […]

Is Book Publicity Worth It. We ask our book publicists this question, here's what they say about book pubicity strategies and expectations for a return on investment, and selling more books.

Is Book Publicity Really Worth It?

Are Book Publicity Campaigns Worth the Money? Have you ever heard someone ask the question, “Is book publicity worth it?” If you’re a self-published author or publisher, it’s likely on your mind too. Because the price of book publicity is an often-discussed topic in the publishing industry, it’s a question – and expense – many […]

So You Want to Write A Book? Here Are 4 Top Tips for Creating a Marketable Manuscript

by Brian Cliffen, Senior Digital Marketing Specialist, FriesenPress Do you have a book within you that’s just waiting to get out? Whether you’re just starting to dip your pen in the ink or are dotting the final i’s on your completed manuscript, every author’s path toward publishing is unique. Some will find the words just […]

Get to Know… Mike Onorato – VP of Publicity Services

1.) How long have you been with Smith Publicity, and what is your role at the company?  I’ve been with Smith for 4 years. In my role as VP of Publicity, I oversee all our campaigns and clients, manage media relations, set strategy and brainstorm with our team on newsworthy angles. I also host our […]