8 Ways Book Trailers Help Book Marketing

How Book Trailers Can Help with Marketing Book trailers are brief promotional videos that are excellent content for multiple platforms online. When produced and placed well, they can help increase the visibility of any book or author online. They play an increasingly valuable role in book marketing and borrow their name from movie trailers. Trailers […]

Author Branding: How to Set Goals for Growth

Making Author Branding Work for You The desire to write a book and become a published author is one that is had by many people. But only a few follow through enough to succeed. If you do, author branding will be crucial to support your book launch, even if you’ve already written one or more […]

How Authors and Book Cover Designers Work Together

We got to talk to Matt Sternbergh, author of “The Blinds,” and Sara Wood, Ecco Books Associate Art Director, about the process they went through to collaborate on the book cover. Wood explains that the book’s editor acts as a go-between for the author and their ideas for the book cover and the designer who will obviously […]

BookTube: Only Entertainment or Influential Book Discovery Platform?

By Hope Holroyd, Publicity Assistant YouTube offers content which entertains thousands of people every day. From reaction videos, product reviews to cat videos, there’s nothing you can’t find on this video sharing platform. An interesting development for the book universe has been the introduction of BookTube, which includes a small community of YouTubers who make videos […]

Happy Endings for Authors—How to Make Your Publishing Contract Work For You

by Denise Gibbon, Publishing Consultant and Attorney at Law, Above the Dotted Line Though most authors would laugh at the thought, a story and a publishing contract have a lot in common. Just as a story includes fictional or true-life characters, setting, plot and conflict, a contract has all the same elements. In the legal world, we disguise […]

What Book Clubs Read – Insight and Analytics from BookBrowse

Book clubs can be an integral part of your book marketing plan, providing valuable word of mouth book publicity. BookBrowse is a community for book clubs and book lovers which researches who is reading what. Statistically speaking, 70% of clubs read fiction most of the time. However, it is too simplistic to assume (as some […]

How to Get Your Book into Your Local Bookstore

by Kit Little, New Atlantic Independent Booksellers Association staffer and Marketing Director Towne Book Center & Café in Collegeville, PA Congratulations on your book! Now, how do you get it into your local bookstore… One of the wonderful things about our current literary atmosphere is that independent publishers and authors have opportunities they have never […]

10 Book Marketing and Publishing Industry Predictions for 2016

by Dan Smith, CEO Smith Publicity Print sales were up in 2015, self-published authors continued their ongoing momentum, and quirky trends like adult coloring books had a surprising industry effect. So what does 2016 have in store? Here are my ten book marketing and publishing industry predictions for the year ahead. 1. Although print sales […]

3 WAYS to get Traditional Publishers Vying for Your Self-Published Book

by Erin Entrada Kelly, Book Publicist, Smith Publicity A recent article in Publishers Weekly noted that 47 percent of publishers acquired self-published titles in the past year. That number jumps to 60 percent for general trade publishers. What does this mean for writers who want to get picked up by one of the traditional houses? […]

How to Use Video to Build Your Author Platform

By Kathy Berardi, Video Producer, Red Clip Video As an author or sought-after consultant, you’ve likely considered adding video into your marketing mix. Not only can it elevate your brand’s visibility, it can also have a high return on investment (ROI). Consider these statistics: 70 percent of marketing professionals report that video converts better than […]