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Category Archives: General Articles

Organizing your own book launch event

 Smith Publicity Marketing Manager Andrea Kiliany Thatcher recently shared some tips with BlossomsWriting on planning your own book launch. For the full article "How to Create a PR Plan for Your Self-Published Book" click here. Throw a Book Party—or Two Andrea Kiliany Thatcher is a book publicist at Smith Publicity, an independently published author, and a…
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You’ve made a book trailer – now what?

Book trailers can be a fantastic marketing tool to showcase your book. They are most popular for genre fiction such as romance, historical fiction, young adult fiction, thrillers and mysteries, fantasy and sci-fi or books that contain a visual element like photography or coffee table books. But they can be a useful tool or piece…
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Self-Promotion Advice for Authors

Self-promotion, for most authors, is a daunting proposition. It can be a cringe-worthy endeavor fraught with fears of embarrassment, ego-deflation and just-plain awkward moments. Telling people how great your book is just doesn’t come naturally for many people. Traditional wisdom is to let others say how good you are, or when it comes to book marketing,…
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BookTube – just for entertainment or influential book discovery platform?

By Hope Holroyd, Publicity Assistant YouTube offers content which entertains thousands of people every day. From reaction videos, product reviews to cat videos, there’s nothing you can’t find on this video sharing platform. An interesting development for the book universe has been the introduction of BookTube, which includes a small community of YouTubers who make videos…
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Interview with Jim Cox: Founder and Editor of the Midwest Book Review

By Shelby Londyn-Heath, republished with permission from the Midwest Book Review Q. Jim, you started Midwest Book Review in 1976. That is over forty years ago. Why do you think Midwest Book Review has been so successful? A. The three key elements to the success of the Midwest Book Review are: We always provide authors…
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Digital Age Authorship: 2014’s Four Best Ways to Market your Book

No matter what you're marketing, two things remain true: it's important to market through mixed media, rather than depending on one single tactic; and you have to be consistent. When marketing the first book you've published, you aren't likely to already have an established following of readers -- now is the time to build one…
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5 Ideas for A Bookish Valentine’s Day

Love is in the air and every book publicist worth their wannabe-rolodex is finding unique ways to romance readers and the media. Holidays can provide authors with fun, timely ways to get their book into the spotlight and boost sales for people looking to buy gifts. Even if romance isn’t at the heart of your…
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Author Media Relations Training A Smart Investment

After an author spends time and money to write and produce a book, a smart investment is to prepare for any media opportunity by investing in author-specific media relations training, tailored to the author’s book. A new author may have to handle guest appearances on television shows, radio stations, interviews for magazines, and newspapers, and…
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The Seven Deadly Sins of Book Marketing

Competitive doesn’t begin to describe today’s book publicity market. The booming print-on- demand and self-publishing industries, coupled with mainstream publishers, has flooded the market with thousands of new releases each month. “The LA Times receives 600 to 700 books for review each week,” reports Steve Wasserman, book review editor (http://parapublishing.com/sites/para/resources/statistics.cfm). With an infinite number of…
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