Mike Onorato Vice President of Publicity Services, Smith Publicity, Inc.

Preparing Your Book Marketing Campaign for Success

Preparing for Success: 7 Facts About Book Marketing Campaigns Every Author MUST Know By Mike Onorato Congratulations! You’ve finished your manuscript, turned it into your editor or self-published your book and now you’re done and ready for media to come knocking and the sales to start, right? Wrong. Writing a book is just the first […]

New Podcast Episode – A Discussion of Publishing Options

In this episode of the “All Things Book Marketing” podcast, Vice President of Publicity Services and host Mike Onorato talks to Sarah Miniaci, Senior Book Publicist and Business Development Associate at Smith Publicity and gets her take on the various options for authors to publish their book – traditional, hybrid or self and the pros […]

Sandy Smith on Preparing for a Book Publicity Campaign – All Things Book Marketing Podcast

Smith Publicity President and industry thought-leader Sandy Smith is interviewed on this episode of the “All Things Book Marketing” podcast, and discusses how authors can prepare for, and maximize the results of a book marketing, book publicity and book promotion campaign. Great insights from one of the industry’s most innovative experts! TRANSCRIPT: Welcome to the […]

Smith Publicity book promotion services. Picture showing a book publicist at work

Discussion About Foreign Rights: “All Things Book Marketing” Podcast

In this episode of the “All Things Book Marketing” podcast we talk to Ashley Mabbitt, who has been in foreign rights in publishing for nearly 20 years. We discuss the Frankfurt Book Fair, what questions authors should be asking about foreign rights, what markets are growing fastest and how foreign rights has changed in the […]

Dr Alan Zimmerman on how to destress, reenergize. All things book marketing podcast by Smith Publicity

Help for Stressed-Out Authors

All Things Book Marketing Podcast       Help for Stressed-Out Authors: How to De-Stress, Re-Energize, and Re-Balance Your Life by Alan Zimmerman TRANSCRIPT: Welcome to the Smith Publicity, All Things Book Marketing podcast. The best tips, insights, and advice from the best in the publishing industry. Dan Smith: Hi, this is Dan Smith, and […]

You’ve Made a Book Trailer – Now What? | Book Marketing

Book trailers can be a fantastic marketing tool to showcase your book. They are most popular for genre fiction such as romance, historical fiction, young adult fiction, thrillers and mysteries, fantasy and sci-fi or books that contain a visual element like photography or coffee table books. But they can be a useful tool or piece […]

Self-Promotion Advice for Authors

Self-promotion, for most authors, is a daunting proposition. It can be a cringe-worthy endeavor fraught with fears of embarrassment, ego-deflation and just-plain awkward moments. Telling people how great your book is just doesn’t come naturally for many people. Traditional wisdom is to let others say how good you are, or when it comes to book marketing, […]

BookTube: Only Entertainment or Influential Book Discovery Platform?

By Hope Holroyd, Publicity Assistant YouTube offers content which entertains thousands of people every day. From reaction videos, product reviews to cat videos, there’s nothing you can’t find on this video sharing platform. An interesting development for the book universe has been the introduction of BookTube, which includes a small community of YouTubers who make videos […]

A kindle e-book. Merchandising ideas for authors to help promote their book sales.

Merchandising Ideas for Authors and Their Books

Merchandising for Books and Authors — How Can It Help Me? Merchandising gives readers an additional way to connect and to a book and author. It is a book and author marketing tactic that works exceptionally well for fiction writers but also can apply to other genres as well. Selling merchandise can also be an […]

Smith Publicity answers to some commonly asked questions about book marketing.

15 Frequently Asked Questions About Book Marketing & Publicity

Book marketing and publicity are essential if you’ve recently written or published a book. If you have questions about either one, here are helpful answers from the pros at Smith Publicity. Ahead are 15 frequently asked book publicity and marketing questions and answers: Why do books need publicity? Simple: Without book publicity and marketing, how […]