On-air tips for authors to help them prepare for radio interviews.

10 Virtual Media Interview Tips for Authors and Thought-Leaders

Though the Covid-19 pandemic has certainly prompted many changes in the way we communicate and conduct book publicity campaigns, virtual media interviews were happening long before stay-at-home orders forced TV studios to adapt. Replacing the old studio remote interview, we increasingly saw foreign news correspondents reporting via Skype, and it wasn’t uncommon for authors and […]

How to get author speaking opportunities on the radio and television. Author tips for radio interviews and television appearances.

Speaking Opportunities for Authors – “All Things Book Marketing” Podcast

How to Get Speaking Opportunities & What to Plan. This “All Things Book Marketing” Podcast” features Perry Hooks of Hooks Book Events, discussing key aspects of speaking engagements for authors – from how to get them to how authors should plan their talk. FULL TRANSCRIPT: Welcome to the Smith Publicity, all things book marketing podcast. […]

author publicity tips for interviews on radio and television

Broadcast Interview Tips for Authors

 Smith Publicity, the leading book marketing and book promotion agency in the publishing industry, secures many hundreds of radio and TV interviews for authors every year. Understanding the most effective ways to communicate key messages as well as knowing what to avoid in interviews is essential for authors in the midst of book marketing and […]

How to get author speaking opportunities on the radio and television. Author tips for radio interviews and television appearances.

12 Radio and TV Interview Tips for Authors

Quality author radio and TV interviews can significantly boost a book marketing campaign. When it comes to how to market a book effectively, connecting with an audience of listeners or viewers can be a significant asset. Professional book marketers like the experts at Smith Publicity develop broadcast interview opportunities for authors. But final success depends […]

On-air tips for authors to help them prepare for radio interviews.

10 Tips to Make the Most of Radio Interviews

Radio interviews are a staple of non-fiction book marketing and ebook marketing campaigns. As an author, it’s possible to achieve a significant number of radio interviews, and they can be completed over the phone nearly always. An author publicist will typically try to establish a baseline of radio interviews to run throughout a book publicity […]

It’s TV Time! Prepping For a National TV Interview

by Marissa Eigenbrood, Director of Operations and Business Development Associate Whether it’s Ellen, Dr. Oz, Today or GMA, most authors dream of having their moment on the small screen. National television interviews can be a wonderful book publicity opportunity to build awareness for an author or expert. I recently had the opportunity to accompany a […]

Author Media Relations Training A Smart Investment

After an author spends time and money to write and produce a book, a smart investment is to prepare for any media opportunity by investing in author-specific media relations training, tailored to the author’s book. A new author may have to handle guest appearances on television shows, radio stations, interviews for magazines, and newspapers, and […]

Self–Promotion Tips When Reaching Out to the Media

1) Develop a “how to” press release, no longer than 2 pages at 1.5 spacing. These releases offer the absolute best shot of getting magazine or newspaper coverage because they provide clear, solid information. They are particularly useful for business and self-help books, but with creativity, you can also use them for novels. 2) Keep […]

How to Prepare for Trade Shows

Whether you’re attending the London Book Fair, Book Expo America or visiting a regional trade show, preparing for the event ahead of time will ensure a smooth (and fruitful) event experience. 1) Establish Your Goals for Attending—Are you just looking to network? Exploring publishing options? Do you need a graphic designer? Researching distributors? Contemplating foreign […]

Media Training: Preparing and Avoiding Common Pitfalls

Successful media relations are built; credible media relations must be earned. Overnight sensations last just that long…for a moment. They are often forgotten the next day. And, stellar reputations can be destroyed in an instant. So, whether across the table from a news reporter, under the glare of TV lights, or simply behind your desk […]