It’s TV Time! Prepping For a National TV Interview

by Marissa Eigenbrood, Director of Operations and Business Development Associate Whether it’s Ellen, Dr. Oz, Today or GMA, most authors dream of having their moment on the small screen. National television interviews can be a wonderful book publicity opportunity to build awareness for an author or expert. I recently had the opportunity to accompany a […]

Long lead media used to promote book sales in book marketing campaigns by Smith Publicity Inc in Cherry Hill NJ

What is Long Lead Media?

The Role of Long-Lead Media in Book Publicity Most print brands (magazines) are now blended media, meaning they operate companion websites, blogs, and social media channels along with their hard-copy issues. But because of their heritage as printed publications, they continue to work as long-lead media. Therefore, print magazines produce their content—articles, interviews with experts, […]