How to get author speaking opportunities on the radio and television. Author tips for radio interviews and television appearances.

Speaking Opportunities for Authors – “All Things Book Marketing” Podcast

How to Get Speaking Opportunities & What to Plan. This “All Things Book Marketing” Podcast” features Perry Hooks of Hooks Book Events, discussing key aspects of speaking engagements for authors – from how to get them to how authors should plan their talk. FULL TRANSCRIPT: Welcome to the Smith Publicity, all things book marketing podcast. […]

Hiring a Book Publicist is Scary, But You Probably Still Need One

From Questionable and Mixed Metrics to No Guarantees and Misconceptions: Hiring a Book Publicist is Scary, But You Probably Still Need One

Why would anyone hire a firm to fulfill a service when there are: No guarantees of any results Achieving a positive ROI is challenging Measurement metrics vary based on opinion This is the reality of book promotion. Aside from these facts, let’s toss in some common misconceptions about book publicists. Some authors look at book […]

Why one author chose Smith Publicity

We have a lot of Smith Publicity reviews in our testimonials section, but how do clients decide to go with Smith? Author Chrissie Kahan whose latest book Roadmap to Navigating Your Child’s Disability came out this summer, gives a glimpse into the process that lead her to our (virtual) doorstep. A little over a year ago […]

Smith client tells ‘why publicists are worth the expense’

Anne Montgomery is a former TV journalist and the author of The Scent of Rain. She is also a Smith Publicity client! She recently penned a blog for her Web site that we wanted to share. A lot of authors considering book marketing wonder if professional book publicity services are worth the expense. Anne says […]

Author Promotion in Book Marketing: A Key Publicity Technique

If you’ve recently published a book, then you’ve probably spent hours surfing the web for the best book promotion techniques. While creating a distinctive cover and generating book reviews are positive strategies, marketing your book goes well beyond that. There are nearly 1 million books published every year in America alone, so what can you […]

10 Tips to Boost Holiday Book Sales

The holidays are a great time for authors to increase book sales. According to shopping data, 42% of shoppers buy books/DVDs/video games during the holidays. Here are some tips to help your book get noticed. 1. Develop the elevator pitch for your book. Capture the essence of your book in one or two short sentences. Think […]

The Right Book Cover: Converting Browsers to Buyers

As the time arrives to cross the T’s and dot the I’s on your book manuscript, a flurry of tasks are likely to come your way. Final proofreading? Check. Book layout? Yes, if you’re self-publishing. Publicity? Absolutely. But don’t forget about cover design. It’s one of the most important aspects of your book if you want it […]

Tips for Author Websites

An essential part of a book marketing campaign is having a professional and compelling author website.  When deciding to start a website or update your current website, there are some important things to keep in mind.  Smith Publicity President, Sandy Diaz, gives authors these tips: Start with an “About the author” page. This allows readers […]

How an Editor Will Make You a Better Writer

Everyone knows what editors do…or do they? Most authors understand that editors find mistakes in a manuscript, but a good editor does a lot more than that! No matter how much a manuscript has been edited by the author or how flawless the author thinks the manuscript is, working with an editor is always worthwhile. […]

Social Media tips for Authors

After your book is published, it’s time to get all your hard work recognized. A great first step is hiring a book publicist to help your book marketing and book promotion efforts. Social media can also be a valuable tool in book marketing. Social Media is the quickest way to interact with fans as well […]