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Category Archives: Author Publicity Services

How an Editor Will Make You a Better Writer

Everyone knows what editors do…or do they? Most authors understand that editors find mistakes in a manuscript, but a good editor does a lot more than that! No matter how much a manuscript has been edited by the author or how flawless the author thinks the manuscript is, working with an editor is always worthwhile.…
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Social Media tips for Authors

After your book is published, it’s time to get all your hard work recognized. A great first step is hiring a book publicist to help your book marketing and book promotion efforts. Social media can also be a valuable tool in book marketing. Social Media is the quickest way to interact with fans as well…
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“GUARANTEE” The Most Controversial Word in Book Marketing

Authors unfamiliar with book marketing are often surprised when a publicist tells them that nothing is guaranteed when it comes media coverage and book sales. I understand why they’re surprised and disappointed. An author is going to pay for services but be promised nothing in terms of results? If I wasn’t in the industry, I’d probably be…
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​There’s Never Been a Better Time to Be an Author

When I first walked into the Paperback Booksmith in 1981 looking for a job, I had no idea my life would center around bringing books to life. For 32 years I have put my heart and soul into words and images, made available in every conceivable form and function. Whether it was selling and marketing…
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What Exactly is Book Publicity and Do Authors Really Need it?

But what is book publicity? How is it performed? Do all authors need it? Book publicity is not an exact science, but it is a crucial promotional art form that every author needs to understand. What Is Book Publicity? Unlike sales and marketing, publicity is more nuanced. When you see authors on a talk show,…
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Smith Publicity Exhibiting at BookExpo America 2013–Booth 2369

Authors and publishers are welcome to visit Smith Publicity at BookExpo America 2013--held in the Javits Center in NYC, May 30 to June 1--to meet us and ask any questions about book publicity and promotion. It's our 11th year exhibiting and wonderful time where we see old friends and meet new people! Info to attend…
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What is a Virtual Book Tour?

The rise in self-published books has also given rise to the virtual book tour. Whether an author is working with a publicist, publisher, book promotion firm or independently, it behooves them to understand the nature of a virtual book tour as a useful part of book publicity. If planned and promoted properly, virtual book tours…
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Why Authors Still Need Professional Book Marketing Support

The digital revolution of self-publishing has empowered many self-published authors to promote their own books in creative, low-cost ways. Innovative eBook pricing programs, for example, enable an author to self-promote at virtually no cost. Likewise, social media has emerged as a viable and often effective way to build a personal brand and connect with potential…
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