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Category Archives: Author Resources

PODCAST: Angela Maria Spring talks pop up bookstores, stocking diverse writers, and advice for authors from her time as a manager at Politics & Prose

In this exciting episode we speak to Angela Marie Spring, founder and owner of Duende District, a mobile bookstore focused on reaching Hispanic, black, immigrant and other communities of color throughout D.C.-Maryland-Virginia area.  We talk about stocking diverse writers, how an author or brick and mortar bookstore could benefit from a pop up shop or…
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VIDEO: Author photos – do I need a headshot?

I'm a writer, why do I need a headshot!? We hear comments like this a lot. As photographer Dave Pidgeon will explain, an author photo can be a very important communication tool about your brand. Watch the video below to find out how an author photo can fit into your book marketing and book publicity…
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Insight into the author-editor relationship

By Jana Pleyto, Head of Acquisitions for Publishizer I love editors. I really do. In fact, not so long ago, I was in relationship with one (albeit a magazine editor) and the experience was simply magical. I’d like to look back at it through rose-tinted glasses, of the beautiful conversations about the latest news article he’s…
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VIDEO: Promoting your memoir

[embed]https://youtu.be/Knai7hG9j6I[/embed] Girl Walks Out of a Bar: A Memoir author Lisa Smith shares some of the unique challenges and rewards of marketing a memoir. We caught up with her at Hippocampus Magazine's Hippocamp17 creative nonfiction conference in Lancaster, PA, where she gave a reading and was part of the debut author panel.
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VIDEO: How to get your YA book featured on EpicReads

[embed]https://www.youtube.com/watch?v=CdQ9xbSVifc[/embed] We caught up with Bess Braswell from HarperTeen about how authors can get their books on Harper's "publisher agnostic" YA book blog EpicReads! Getting reviews and features on sites like EpicReads can help make or break a book publicityEi campaign.
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How authors and book cover designers work together

We got to talk to Matt Sternbergh, author of "The Blinds," and Sara Wood, Ecco Books Associate Art Director, about the process they went through to collaborate on the book cover. Wood explains that the book's editor acts as a go-between for the author and their ideas for the book cover and the designer who will obviously…
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It’s TV Time! Prepping For a National TV Interview

by Marissa Eigenbrood, Director of Operations and Business Development Associate Whether it’s Ellen, Dr. Oz, Today or GMA, most authors dream of having their moment on the small screen. National television interviews can be a wonderful book publicity opportunity to build awareness for an author or expert. I recently had the opportunity to accompany a…
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Happy Endings for Authors—How to Make Your Publishing Contract Work For You

by Denise Gibbon, Publishing Consultant and Attorney at Law, Above the Dotted Line Though most authors would laugh at the thought, a story and a publishing contract have a lot in common. Just as a story includes fictional or true-life characters, setting, plot and conflict, a contract has all the same elements. In the legal world, we disguise…
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What book clubs read – insight and analytics from BookBrowse

Book clubs can be an integral part of your book marketing plan, providing valuable word of mouth book publicity. BookBrowse is a community for book clubs and book lovers which researches who is reading what. Statistically speaking, 70% of clubs read fiction most of the time. However, it is too simplistic to assume (as some…
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3 WAYS to get Traditional Publishers Vying for Your Self-Published Book

by Erin Entrada Kelly, Book Publicist, Smith Publicity A recent article in Publishers Weekly noted that 47 percent of publishers acquired self-published titles in the past year. That number jumps to 60 percent for general trade publishers. What does this mean for writers who want to get picked up by one of the traditional houses?…
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