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Category Archives: Author Resources

Tips for author websites

As publicists, we see a huge value of an author website/blog. It serves as central hub where media, reviewers, fans can learn more about an author, book, expertise, blog, social media, events, etc. and hopefully become a place where they will be encouraged to return to build a long term relationship. Here are some items…
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The Power of Byline Articles for Fiction and Non-Fiction Book Marketing

By Sandra Poirier Smith Whether working on your own or with a publicist, a byline article is an excellent book marketing tool to help build or continue to build your expertise, credibility, and brand. What is a Byline Article? A byline article is about 700-900 words and filled with actionable items, ideas, how-to, case studies,…
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The Importance of Author Promotion in Book Marketing

If you've recently published a book, then you've probably spent hours surfing the web for the best book promotion techniques. While creating a distinctive cover and generating book reviews are positive strategies, marketing your book goes well beyond that. There are nearly 1 million books published every year in America alone, so what can you…
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WHY SUMMER IS ACTUALLY A GOOD TIME TO START A BOOK PUBLICITY CAMPAIGN

by Dan Smith, CEO, Smith Publicity Summer. Our favorite time of year, and also the one time of year some publicists will tell you is not a good time to start a book marketing campaign. You might also hear than starting a campaign after Thanksgiving is bad, or that a mid-Spring publicity launch won't work,…
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Book Marketing Predictions for 2015

By Dan Smith Since Smith Publicity was founded in 1997, every year in the book publishing and book marketing industries has been marked by one constant theme: change. Like many industries, and perhaps more so than most, the book world underwent a massive transformation via the convergence of technology and market changes. A snapshot from…
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How to Keep Blogging Simple—5 Tips for Authors

by Cari Bennette It’s hard to know when to stop sometimes, isn’t it? Over the last few years, it’s been drilled into our heads that we must deliver outstanding content to be a successful blogger. If we don’t, Google will reject us.  And no one wants to be rejected by Google. So we add a…
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Book Discoverability: The 5 Biggest Mistakes Authors Make on Amazon

As we head into the holiday season, it’s essential to maximize your book’s presence on Amazon. With hundreds of thousands of competitive titles for potential buyers to sift through, it’s important to make sure you’re not making basic mistakes that can impact your book’s success! 1. Not Having an Author Page: It’s no longer just…
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