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Category Archives: Blog Posts

4 Quick Tips on Finding a Good Book Publicist

To some, the term “publicist” brings up an image of a slick talking, promise-the-sky kind of person, someone who is more flash than substance. It’s almost a used care salesperson feeling some people get when they hear about a “publicist.” (not that there’s anything wrong with being a used car salesperson!) When it comes to…
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Book Marketing Essentials: Book Signing and Bookstore Outreach Tips

Book signings, especially in your local market, can be a great way to create awareness about your book, interact with the public and enhance your book publicity efforts. While bookstores and publishers can be helpful partners in setting up a successful event, authors typically need to take initiative.. Types of Book Signing Locations Chain Bookstore…
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Mike Onorato Promoted to Vice President of Publicity Services at Smith Publicity

Mike Onorato was recently promoted to the position of Vice President of Publicity Services at  Smith Publicity. Onorato, who was previously Executive Director of Publicity at Smith, manages a staff of three Publicity Team Managers and fifteen book publicists. He directs client relations, new book marketing service development, promotional strategy for Smith clients, and leads media…
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Amazon Ebook Marketing Strategies

Most authors, of course, want to sell a lot of copies of their eBook. The difference between selling printed books and eBooks is that eBook pricing can be a powerful marketing tool. Ebook book pricing strategies aren’t new to eBook marketing and Kindle book marketing. But some authors have moved away from tactics that worked…
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 4 Tips for Marketing Self Published Books

2017 was a record year for self publishing: According to Bowker, the total number of self-published titles published grew from 786,935 to 1,009,188, surpassing the million mark for the first time. Clearly, the self-publishing revolution – which began over ten years ago – is still in full force, and all indications are growth will continue. With…
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Is There a ‘Best Time’ to Start a Book Publicity Campaign?

by Dan Smith If you ask ten book marketing experts “when is the best time to start my book publicity campaign” or “what’s the optimal time to promote my book,”you’ll likely get at least five variations of answers to these questions. We routinely hear from clients in November who have a book ready to go,…
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Frankfurt Book Fair Recap

by Corinne Moulder, Vice President, Business Development I had the great opportunity to attend the Frankfurt Book Fair this year with my colleague Sarah Miniaci, senior book publicist and business development associate. Frankfurt differs from shows like BookExpo because it is primarily for industry professionals - publishers, distributors, agents, etc. It is generally not an event…
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Smith Publicity “All Things Book Marketing” Podcast Offers Authors and Publishers Access to Great Advice and Industry Insights

Launched in August of 2016, the Smith Publicity “All Things Book Marketing” continues to grow in popularity. Featuring a variety of industry experts and influential personalities, the podcast now has accrued many thousands of plays and downloads. The creation of  the Smith Publicity podcast was prompted by the growing number of podcast interviews Smith publicists were…
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