social media for author promotion and book marketing.

Building Your Brand Via Instagram: 10 Ways to Optimize Your Page

by Joelle Speranza of Smith Publicity Writing and publishing a book is just the beginning of an author’s journey; promoting the book is more than half the battle. Something you may not realize as an author is that YOU are a brand. Selling your book isn’t just about sharing an Amazon link, it’s about building […]

Why Authors Need Book Publicists

COVID-19 Lessons and the Future of Publishing

In this episode, we talk with Trena White about how COVID-19 has impacted their business, her advice to authors, what those first few weeks were like and the future of publishing. Trena is the co-founder and principal of Page Two, an award-winning publisher of brilliant non-fiction books by entrepreneurs, subject matter experts, and organizations. She has worked in book […]

All things Book Marketing Podcast on new and emerging technology for authors

“All Things Book Marketing” Podcast: New and Emerging Alternative Publishing Routes

On this episode, we talk to Lee Constantine, co-founder of Publishizer, a book publishing startup and literary agency. In a must-listen discussion for all authors, we discuss his company’s unique services, alternative routes for publishing, how technology can change the publishing industry and what effect COVID-19 will have on the future of the industry. Publishizer […]

For example, here is an author who is proud to share with her readers how well her book is doing.

How Authors Can Effectively Use Twitter to Connect with Readers and Writers

By Michela Della-Monica Twitter is a great tool for helping authors build and interact with a loyal, enthusiastic following. When used effectively, Twitter can help authors expand their reach and boost engagement. Before jumping into the fray, it’s important to know the basics and establish a following. See our previous blog post on how to […]

Anna LeBaron speaks on Smith Publicity “All Things Book Marketing” podcast

All Things Book Marketing Podcast – How Authors Can Effectively Use Social Media

In this episode of the “All Things Book Marketing” podcast, we talk with strategist and author Anna LeBaron, who began launching books in 2015, about how authors should use social media to drive book sales, how to find their authentic voice and what to do about negative reviews. Anna LeBaron began launching books when she […]

Does Smith Publicity Still Count on Book Reviews in Marketing Campaigns?

The answer to the question as to whether Smith Publicity still counts on book reviews as part of book marketing campaigns is … it depends. The book review landscape has changed dramatically in the past ten years. With many newspapers and magazines closing and others trimming staff, book reviews have largely moved to the Internet.

A pile of books that were marketed by Smith Publicity.

Supporting Black Voices in the Publishing Industry

Photo Credit: Jane Mount= Smith Publicity stands firmly against racism, oppression, and violence. We acknowledge that there has been a long history of racism and inequality in this country and within the publishing industry that has and continues to cause great pain. We are committed to doing our part towards a community that we support. […]

John King, host of the popular creative writing podcast, “The Drunken Odyssey.”

Working with Podcasts to Promote Your Book

In this episode, we talk with John King, host of the popular creative writing podcast, “The Drunken Odyssey.” John and I discuss how he selects his guests, what he looks for in a book to feature on his show, and what authors should know about how podcasts are produced. TRANSCRIPT: Mike Onorato: Hello, and welcome […]

A stacked and colorful bookshelf serves as a perfect backdrop for your photos. People will instantly identify and recognize your post when they see your bookshelf behind it–and the envy will ensue

5 Biggest Instagram Trends You Need to Try for Book Publicity and Marketing

by Lindsey Brodowski Instagram provides authors a way to connect with followers and fans with just a double-tap on their phone screens. What catches users’ attention the most on the fastest-growing, photo-sharing social media platform are the designs of staged photos. The brand aesthetic you create with photos is just as important as the supporting […]