A Conversation About How Authors Can Pivot and the "New New Normal"

Using Your Book as a Marketing Tool

How Writing a Book Can Boost Your Business What is 6″ by 9″, usually weighs about one pound, and gives business professionals a serious edge over their competition? A book. A book serves as proof of that work in a sea of marketing material that tells what a business can do. Most importantly, executives, consultants, […]

8 Resources to Inspire & Guide Writers During COVID-19

Will Coronavirus Quarantines Bring a Book Boom? The LA Times predicts, “Looking ahead, only one thing is certain: Writers now have a lot more time on their hands to write. The end of the crisis may find literary agents inundated with fresh manuscripts.” Even Gwyneth Paltrow suggests now is the time to do “something you’ve […]

Podcast: How Authors Can Engage Audiences During COVID-19

In this episode, Mike Onorato talks with author, speaker, and publishing veteran Dean Karrel about authors and all of us navigating the new normal  in the middle of the COVID-19 crisis, digital learning platforms, shifting from in-person events to web events, and how to change your plans during these tumultuous times.     On the […]

Ensure Your Website is Getting the Traffic You Want

Book Marketing During COVID-19: A Note to Partners and Friends of Smith Publicity

We hope this note finds you and your family well. In the midst of the ever-evolving news surrounding the coronavirus/COVID-19 outbreak, our team at Smith Publicity is reaching out to share what we see overall, how our book marketing strategies effectively carry on, and what we are doing to support our clients and their media […]

Binge-Worthy: What the Smith Publicity Book Marketing Team is Watching 

This week, at the end of a virtual all-team meeting, the conversation turned from brainstorming, campaign updates, and sharing book marketing tactics to a lighthearted topic we can all appreciate during this uncertain time: TV shows we can’t get enough of. It became apparent that though our noses are often in books, the staff at […]

New Podcast Episode: Working With a Media Trainer – Featuring Paula Rizzo

In this episode of the Smith Publicity “All Things Book Marketing” podcast, Mike Onorato talks with media trainer and former news producer Paula Rizzo on the best ways authors can work with media trainers, how to practice and prepare for an interview, and some tips on the best practices when working with the media. FULL […]

Self-published book marketing services by Smith Publicity received an all time high of unique visitors in 2019

Self-Published Authors Seek Our Advice in Record Numbers

Our free online advice pages for self-published authors were the most in-demand topic when we tallied up the yearly figures of our Smith Publicity website. In the past year alone, more than 10,000 people visited two service pages for self-published authors. It’s clear these higher numbers fit in with the continuing fast growth of self-published […]

5 Interesting Facts About … Lindsey Brodowski

At Smith Publicity, we want clients to know that we’re real people, each with interesting backgrounds, some odd hobbies and interests, strange backgrounds, and all kinds of fascinating things! When a visitor goes to an “About Us” page at too many companies, there are no names, no faces, no people … nothing but the text […]

Lynn Johnton describes her experiences as a literary agent to book marketing expert Mike Oronato of Smith Publicity.

New Podcast Episode – What It’s Like to Work With a Literary Agent

In this episode of the “All Things Book Marketing” podcast, we talk to literary agent Lynn Johnston about how authors can work with agents, what they can do to get noticed, published, and other tips and tricks, including the importance of platform, social media, and author websites. Lynn talks about trends she is seeing, and […]

Mike Onorato Vice President of Publicity Services, Smith Publicity, Inc.

Preparing Your Book Marketing Campaign for Success

7 Book Marketing Campaigns Facts Authors MUST Know By Mike Onorato Congratulations! You’ve finished your manuscript, turned it into your editor, or self-published your book, and now you’re done and ready for media to come knocking and the sales to start. But writing a book is just the first part. Now comes the fun! Marketing and promoting […]