Three Main Publishing Paths for Authors – Sandy Smith

Smith Publicity President and book marketing industry thought leader Sandy Smith discusses the three main publishing options for authors. — TRANSCRIPT: Hi, my name is Sandy Smith and I am the president here at Smith Publicity. What I do here is talk to authors almost every day and a big question I get is the […]

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Book Marketing and Consulting Services Through BookBaby

Book marketing and consulting services are the newest addition on the menu of services for BookBaby authors. The publishing industry is changing at a breakneck pace, and it’s essential to have a publishing partner like BookBaby that helps meet the ever-changing needs of the book-buying public. Authors interested in hybrid publishing have been finding success […]

Will 2014 Bring the End of Barnes & Noble and the Beginning of Physical Amazon Book Stores?

Downward pressure on e-reader sales, major losses in the Barnes & Noble Nook Division and the continuing benefits of brick and mortar retail may mean the end of B & N as well as the launch of Amazon book stores in 2014. With e-reader sales leveling off in 2013 as well as other factors, many are […]

The Right Book Cover: Converting Browsers to Buyers

As the time arrives to cross the T’s and dot the I’s on your book manuscript, a flurry of tasks are likely to come your way. Final proofreading? Check. Book layout? Yes, if you’re self-publishing. Publicity? Absolutely. But don’t forget about cover design. It’s one of the most important aspects of your book if you want it […]

From the Bizarre to the Practical: Stories of Famous Authors Before They Were Published

  Novice authors can learn from some of the world’s most successful authors who utilized both conventional and unconventional approaches on their road to getting published. You don’t have to be unconventional to be a writer, but it seems to help. For 24 of the most famous and successful authors, conventionality would have only been […]

Don’t Make it Hard for People to Buy Your Book.

While every author wants to maximize book sales, they often become their own worst enemy by making it difficult for people to actually buy their books. The ideal scenario is to work with book marketing services to be sure that every possible opportunity is utilized. However, whether an author uses this type of service or […]

An Author’s Guide to Amazon: 7 Tools To Help Increase Book and Author “Discoverability”

When it comes to gaining exposure for your book, Amazon’s the place to be. As a published author, there’s a good chance that your book is already available on Amazon, and perhaps you’ve even created an author profile. If so, you’re off to a great start… but here are more tools offered by Amazon that are often overlooked […]

4 Useful Book Promotion Tips

You’ve written a book, and you want to sell it. Thousands of others are in the same position, so how do you get noticed among all the competition? Smith Publicity offers you these five book promotion tips. Media exposure Successful book promotion should always include as much media exposure as possible. Fortunately there are plenty […]

E-Book Marketing Tips for Gaining More Readers

There’s no doubt about it, e-books are gaining in popularity because of their convenience, easy access and in most cases, lower prices. But authors shouldn’t just jump into this market without understanding and preparation. When doing e-book marketing, you need to know what works and what doesn’t. Today we’ll look at how a website and […]

The Top 5 Reasons We Love NetGalley

  1. It saves everyone money. The average book costs about $5.00 to mail within the U.S., which means clients have to factor postage costs into the price of any campaign. Now that Media professionals are more open to using e-readers and computers to review books, NetGalley is an outstanding tool to quickly get our […]