An author at a book signing event at a bookstore. Tips for getting bookstores to agree to a book signing event to help you sell books.

Book Signing Events and Bookstore Outreach Tips

In-person appearances by authors can be among the essential elements of book marketing. Book signings, especially in your local market, create awareness about your book, let you, as an author, interact with fans, and enhance your book publicity efforts. While stores and publishers can help set up book signing events, authors typically need to take […]

What we learned our first year at BookCon

By Andrea Kiliany Thatcher, Book Publicist and Social Media Strategist While Smith Publicity is old-hat at the more industry-specific BookExpo (formerly Book Expo America), the consumer-facing BookCon two-day event which connects readers with the authors and publishers they love was a new, exciting adventure for us! Having been established in 2014, BookCon has steadily grown […]

Have Your Book Displayed at BookExpo and BookCon!

Smith Publicity partners with Combined Book Exhibit (CBE) to offer authors a cost-effective venue to launch new titles and put  books in the hands of BookExpo attendees and consumers at BookCon.  Email or call 856-489-8654 x306. More details: The New Title Showcase remains a very accessible and valuable way to have your book prominently displayed through Combined […]

4 Tips for a Successful Book Signing Event

A book signing event is a great way to spread the word about your book and connect with your target audience. To ensure your next book signing event is a success, consider the following tips from a leading book marketing agency: Help promote the event – Don’t rely on the event host to do all […]

The Evolution of BookExpo America and BookCon 2015: BEA Survival Tips

by Sandy Smith This is Smith Publicity’s 13th year exhibiting at BookExpo America (BEA), held again at the Javits Convention Center in New York City, Wednesday, May 27 – Friday, May 29, 2015. According to BEA, their tradeshow is the “#1 book and author event that offers the book industry access to new titles, authors, […]

Virtual book tours can help with book marketing in a way that sparks visibility and promotes book sales for you as an author.

Virtual Book Tours: Promote a Book Without Leaving Home

Virtual book tours are one of the most significant ways the digital revolution has expanded the options for book publicity. Previously, an author’s only book tour option was to go in person — which meant significant time away from home, work, and the expense of extended travel. Now, promoting books with virtual tours has changed […]

How to Prepare for Book Trade Shows

Book Trade Show Preparation Tips for Authors Authors need to be well prepared to get the maximum benefit from attending a book trade show. Whether it’s the London Book Fair, Book Expo America, or a regional trade show, adequate preparation for the event will ensure a smooth (and beneficial) event experience. 1) Establish Your Goals […]