What we learned our first year at BookCon

By Andrea Kiliany Thatcher, Book Publicist and Social Media Strategist While Smith Publicity is old-hat at the more industry-specific BookExpo (formerly Book Expo America), the consumer-facing BookCon two-day event which connects readers with the authors and publishers they love was a new, exciting adventure for us! Having been established in 2014, BookCon has steadily grown […]

Have Your Book Displayed at BookExpo and BookCon!

Smith Publicity partners with Combined Book Exhibit (CBE) to offer authors a cost-effective venue to launch new titles and put  books in the hands of BookExpo attendees and consumers at BookCon.  Email cbe@smithpublicity.com or call 856-489-8654 x306. More details: The New Title Showcase remains a very accessible and valuable way to have your book prominently displayed through Combined […]

4 Tips for a Successful Book Signing Event

A book signing event is a great way to spread the word about your book and connect with your target audience. To ensure your next book signing event is a success, consider the following tips from book marketing agency tips: Help promote the event – Don’t rely on the event host to do all the […]

The Evolution of BookExpo America and BookCon 2015: BEA Survival Tips

by Sandy Smith This is Smith Publicity’s 13th year exhibiting at BookExpo America (BEA), held again at the Javits Convention Center in New York City, Wednesday, May 27 – Friday, May 29, 2015. According to BEA, their tradeshow is the “#1 book and author event that offers the book industry access to new titles, authors, […]

What is a Virtual Book Tour?

The rise in self-published books has also given rise to the virtual book tour. Whether an author is working with a publicist, publisher, book promotion firm or independently, it behooves them to understand the nature of a virtual book tour as a useful part of book publicity. If planned and promoted properly, virtual book tours […]

How to Prepare for Trade Shows

Whether you’re attending the London Book Fair, Book Expo America or visiting a regional trade show, preparing for the event ahead of time will ensure a smooth (and fruitful) event experience. 1) Establish Your Goals for Attending—Are you just looking to network? Exploring publishing options? Do you need a graphic designer? Researching distributors? Contemplating foreign […]