​There’s Never Been a Better Time to Be an Author

When I first walked into the Paperback Booksmith in 1981 looking for a job, I had no idea my life would center around bringing books to life. For 32 years I have put my heart and soul into words and images, made available in every conceivable form and function. Whether it was selling and marketing […]

What Book Format Do Media Contacts Prefer: Print Or E-books?

I asked our team of publicists what types of books media contacts prefer, print or e-book. The answer is—it depends. Every day in our book marketing and pitching efforts, Smith Publicity publicists contact book reviewers, bloggers, book interest media, magazine and newspaper editors, television and radio producers and freelancers covering a wide range of topics. […]

Bestseller Breakdown: What It Takes to Become a Bestseller and Why It Does(n’t) Matter

Writers dream of plastering the words “Bestselling Author” next to their name on business cards, resumes, books, blog posts, photos, and virtually every other place their moniker appears. And they can’t be blamed—that phrase counts for a lot, especially for authors hoping to attract customers with a “national bestseller” banner on their cover. But what […]

How Building a Loyal Following on Social Media Can Help to Market a Book

A loyal social media following can be integral to marketing your book.  The trick is to get followers, engage them, and increase their interest levels in your book.  If you do it correctly, they will share your work with all their friends. Many authors often forget that readers want to build lasting relationships with authors. […]

Why Authors Still Need Professional Book Marketing Support

The digital revolution of self-publishing has empowered many self-published authors to promote their own books in creative, low-cost ways. Innovative eBook pricing programs, for example, enable an author to self-promote at virtually no cost. Likewise, social media has emerged as a viable and often effective way to build a personal brand and connect with potential […]

Don’t Make it Hard for People to Buy Your Book.

While every author wants to maximize book sales, they often become their own worst enemy by making it difficult for people to actually buy their books. The ideal scenario is to work with book marketing services to be sure that every possible opportunity is utilized. However, whether an author uses this type of service or […]

An Author’s Guide to Amazon: 7 Tools To Help Increase Book and Author “Discoverability”

When it comes to gaining exposure for your book, Amazon’s the place to be. As a published author, there’s a good chance that your book is already available on Amazon, and perhaps you’ve even created an author profile. If so, you’re off to a great start… but here are more tools offered by Amazon that are often overlooked […]

The Seven Deadly Sins of Book Marketing – UPDATED!

The competition for book publicity is fierce! More books than ever are being published, which means more authors than ever are reaching out to the media to get on radio and TV and in newspapers and magazines. In the self-publishing arena alone, the number of self-published books produced annually in the U.S. has nearly tripled, […]

Why Media Coverage is Essential to Author Marketing

There are various ways to implement an author marketing program, especially now with the wonders of the Internet and social media, etc. Blog reviews can start the launch of a book to bestseller status. Endorsements on Facebook from well-known people can spark huge sales. Blog tours are becoming more popular. For e-books, special programs from […]

5 Ideas for A Bookish Valentine’s Day

Love is in the air and every book publicist worth their wannabe-rolodex is finding unique ways to romance readers and the media. Holidays can provide authors with fun, timely ways to get their book into the spotlight and boost sales for people looking to buy gifts. Even if romance isn’t at the heart of your […]