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Category Archives: Book Marketing Services

The Right Book Cover: Converting Browsers to Buyers

As the time arrives to cross the T's and dot the I's on your book manuscript, a flurry of tasks are likely to come your way. Final proofreading? Check. Book layout? Yes, if you’re self-publishing. Publicity? Absolutely. But don’t forget about cover design. It’s one of the most important aspects of your book if you want it…
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Cyber Monday – Make Your Book Jump off the (Virtual) Shelves!

It’s the most wonderful time of the year to reach consumers. Everyone is buzzing about the holiday season and what do people do during the holiday season? Buy. Consumers will spend more money from now until Christmas than any other time of the year. As an author why not capitalize on readers buying sprees? Using…
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Tips for Author Websites

An essential part of a book marketing campaign is having a professional and compelling author website.  When deciding to start a website or update your current website, there are some important things to keep in mind.  Smith Publicity President, Sandy Diaz, gives authors these tips: Start with an “About the author” page. This allows readers…
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The Changing Media Landscape: Bad News for Authors and Book Publicists

Many believe the printed newspaper is dying a slow, painful, inevitable death. Since 2008, the presses at hundreds of newspapers have stopped forever. Many venerable print magazines have closed their doors. After 32 years of publishing Southern Accents, Time. Inc. shut it down. Ziff Davis stopped publishing PC Magazine after 27 years, and Conde Nast closed the doors…
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“GUARANTEE” The Most Controversial Word in Book Marketing

Authors unfamiliar with book marketing are often surprised when a publicist tells them that nothing is guaranteed when it comes media coverage and book sales. I understand why they’re surprised and disappointed. An author is going to pay for services but be promised nothing in terms of results? If I wasn’t in the industry, I’d probably be…
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​There’s Never Been a Better Time to Be an Author

When I first walked into the Paperback Booksmith in 1981 looking for a job, I had no idea my life would center around bringing books to life. For 32 years I have put my heart and soul into words and images, made available in every conceivable form and function. Whether it was selling and marketing…
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What Book Format Do Media Contacts Prefer: Print Or E-books?

I asked our team of publicists what types of books media contacts prefer, print or e-book. The answer is—it depends. Every day in our book marketing and pitching efforts, Smith Publicity publicists contact book reviewers, bloggers, book interest media, magazine and newspaper editors, television and radio producers and freelancers covering a wide range of topics.…
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How Building a Loyal Following on Social Media Can Help to Market a Book

A loyal social media following can be integral to marketing your book.  The trick is to get followers, engage them, and increase their interest levels in your book.  If you do it correctly, they will share your work with all their friends. Many authors often forget that readers want to build lasting relationships with authors.…
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The Best Book Publicity Book Fairs of Summer 2013

Book fairs can be a fantastic source of education, connections and bookselling for the dedicated and prepared author. With some of the best 2013 summer book fairs yet to come, authors can still make the most of these opportunities. Summer is already in full swing and there is no better way for authors to get…
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