5 New Years Resolutions for Better Book Marketing

Many people tend to procrastinate when it comes to book marketing. As we move into 2013, the book industry is predicted to become even more competitive. Here are five resolutions you can make this year that will lead you to more success in your book marketing efforts. I will consistently market my book through my […]

Tips for Authors: What to Know About Your Book–and Yourself–Before Starting a Publicity Campaign (with a publicist or on your own!)

Know your book’s audience: It is important to know your book’s audience—both the mainstream and the fringe markets. For example, a book about organizing your finances and investing should naturally appeal to personal finance such as forex media. However, it could also appeal to women’s and men’s magazines, newspaper lifestyle editors, in-flight magazines, and many […]

Baseball and the Art of Book Marketing

If you’ve spoken to many publicists, you may have heard some analogies between baseball and book marketing. I probably use them everyday when speaking with clients or prospective clients, because they make key points succinctly and in an understandable manner. Here is the analogy distilled to its simplest form: Publicity is like baseball because both […]

E-Book marketing with Book Reviews

Fact: You’re going to have to create a buzz for your e-book in order to start generating book sales. The wild success stories of e-book marketing and huge sales all started with word-of-mouth. In a multi-layered e-book marketing approach to generate word-of-mouth awareness and book sales, you can incorporate social media marketing, traditional publicity, newsletters, […]

Make Your Book Jump Off the Shelf! 12 Initiatives to Spark Book Sales and Make the Most out of a PR Campaign

Even Pippa Middleton is not immune to book sales woes. As widely reported, sales of Pippa’s book—even with the best distribution, publicity and name recognition—have fallen flat. If HER sales are disappointing, what can authors who do not have the benefit of famous relatives or name recognition do to sell books? For most authors, book sales […]

Book Reviews for Self-Published Books

Nothing is more essential to the success of self-published books than marketing, and book reviews can be an important component of a campaign. The question is: How do you get reviews? Media Reviews As part of your marketing campaign, you should send copies of your book to specific journalists or bloggers with a pitch to […]

4 Useful Book Promotion Tips

You’ve written a book, and you want to sell it. Thousands of others are in the same position, so how do you get noticed among all the competition? Smith Publicity offers you these five book promotion tips. Media exposure Successful book promotion should always include as much media exposure as possible. Fortunately there are plenty […]

Look for Current Events to Help in Your Book Publicity Campaign

A creative marketing strategy is important for all authors, particularly ones who self-publish. Fortunately there are many book publicity tactics to get you and your book noticed, and one of them is current events. As book publicists, Smith Publicity uses current events whenever possible to help promote our authors. Sponsorships Authors can take advantage of […]

E-Book Marketing Tips for Gaining More Readers

There’s no doubt about it, e-books are gaining in popularity because of their convenience, easy access and in most cases, lower prices. But authors shouldn’t just jump into this market without understanding and preparation. When doing e-book marketing, you need to know what works and what doesn’t. Today we’ll look at how a website and […]

5 Top Tips for a Powerful Book Press Release

I often tell authors that I work with that writing a press release like writing poetry. Every word must be precisely placed and have a purpose. Take your time and do several drafts (just like you hopefully did with your book). A press release is too important to be done quickly or half-heartedly. Here are […]