Secrets of Marketing Self-Published Books

When an author’s book is released by a traditional book publisher, the publisher — in most cases — engages in some degree of marketing for the book. But what about authors of self-published books who don’t have an in-house book marketing team? Yes, the writer can go it alone and build a website and try […]

We use traditional media in book marketing to mean television, newspapers, magazines and television appearances by authors promoting their book in traditional media.

What Does Traditional Media Mean in Book Marketing?

In the old days of book marketing and publicity, things were simpler. A book publicist had four clear segments to pitch: radio, TV, newspapers, and magazines. These four comprise what is regarded as traditional media. Even though the digital revolution has upended the marketplace, traditional media continue to have considerable value in helping to publicize […]

The Top 5 Reasons We Love NetGalley

  1. It saves everyone money. The average book costs about $5.00 to mail within the U.S., which means clients have to factor postage costs into the price of any campaign. Now that Media professionals are more open to using e-readers and computers to review books, NetGalley is an outstanding tool to quickly get our […]

Book Publicity and Author Marketing With a Bang

Musings on the Man Who Allegedly Shot Himself to Promote His Book By Dan Smith, CEO dan@smithpublicity.com When I first heard the story of the West Virginia man who went to Montana and allegedly shot himself to draw attention to his book, I truthfully wasn’t that shocked at this new method of author marketing. Some […]

The Other Side of Publicity: 5 Ways to Maximize Your Campaign

A huge part of being a good publicist is being able to form a partnership with our clients – we rely on them as much as they rely on us. From helping with bylines to scheduling interviews, we like keeping our authors involved in the publicity process. Of course, publicists can’t report every detail or […]

Sync Your Teeth Into a Good Book: The Facts Behind the Rise of E-Books

During the holiday season of 2011, retailers witnessed a spike in the purchases of e-readers and tablets, such as the Kindle, iPad, and Nook. Since then approximately one fifth (21%) of adults in the US have admitted to reading at least one e-book in the past year, a significant increase over last year’s 17%. Obviously, […]

Book Marketing Tips for Non-Fiction Authors: Elevating Your Profile with By-Lined Articles

If your goal is to sell books or attract new business, then bylined articles are a great way to reach your target audiences with a controlled message showcasing your expertise. First, what is a bylined article? It is an article, written by you, and is published in a magazine, newspaper or online outlet. Full credit […]

Keys to Effective Non-Fiction Book Marketing Service

Non-fiction books are typically ideal for book marketing campaigns as they provide “real-life” information and clear, strong pitching platforms. From self-help, political and historical to New Age/Spirituality and a myriad of other non-fiction genres, the media responds well to non-fiction books when they are presented in a clear, persuasive, and compelling manner.

Author Media Relations Training A Smart Investment

After an author spends time and money to write and produce a book, a smart investment is to prepare for any media opportunity by investing in author-specific media relations training, tailored to the author’s book. A new author may have to handle guest appearances on television shows, radio stations, interviews for magazines, and newspapers, and […]

The Seven Deadly Sins of Book Marketing

Competitive doesn’t begin to describe today’s book publicity market. The booming print-on- demand and self-publishing industries, coupled with mainstream publishers, has flooded the market with thousands of new releases each month. “The LA Times receives 600 to 700 books for review each week,” reports Steve Wasserman, book review editor (http://parapublishing.com/sites/para/resources/statistics.cfm). With an infinite number of […]