How Author Promotion Helps to Market Books

Author promotion is a crucial part of how to market your book. Even the most introverted authors must get out and promote to sell books. Standard promotional methods include feature stories in magazines and newspapers, interviews on radio shows, and appearances on TV. The more an author is in front of the public, the more […]

5 Things to Know Before Starting a Book Publicity Campaign

1. Know your book’s audience: Effective book marketing relies on knowing your audience—both in the mainstream and fringe markets. For example, a book about organizing personal finances and investing should naturally appeal to media covering personal finance. However, it could also appeal to lifestyle bloggers, women’s and men’s magazines, newspaper lifestyle editors, in-flight magazines, and […]

Author Self–Promotion Tips for Book Marketing to the Media

5 Tips to Help Authors Promote Their Books to the Media 1) Develop a “how-to” press release, no longer than 2 pages at 1.5 spacing. These releases offer the absolute best shot of getting magazine or newspaper coverage because they provide clear, solid information. They are particularly useful for business and self-help books, but with […]

How to Prepare for Book Trade Shows

Book Trade Show Preparation Tips for Authors Authors need to be well prepared to get the maximum benefit from attending a book trade show. Whether it’s the London Book Fair, Book Expo America, or a regional trade show, adequate preparation for the event will ensure a smooth (and beneficial) event experience. 1) Establish Your Goals […]

Media Training for Authors: Preparing and Avoiding Pitfalls

How Media Training Helps Authors Maximize Interviews Successful book publicity campaigns are built; beneficial media relationships must be earned. When selected for an interview, it’s crucial for an author to prepare well. So, whether across the table from a news reporter, under the glare of TV lights, or behind your desk with a phone in […]

The 7 Deadly Sins of Book Promotion

How to Promote a Book for Success Competitive doesn’t begin to describe today’s book market. The booming print, on-demand, and self-publishing industries, coupled with mainstream publishers, have flooded the market. Therefore, successfully promoting your book and avoiding common pitfalls is essential. With an infinite number of books and authors vying for attention from a finite […]

Author Websites for Book Marketing Need These Six Essentials

Websites for Book Publicity are Hubs of Information Author websites for book marketing can serve as the home base of a publicity campaign. As book publicists work to create awareness about books and their authors, sites must provide easily accessible details online for the media and book buyers. The best book and author websites need […]

How to Promote a Book During Summer

5 Reasons to Start a Book Publicity Campaign in Summer 1.     Summer is a Time to Build a Book’s Credentials: While some national television shows go on a hiatus, producers at local, regional and some national outlets have time slots that need to be filled; newspaper and magazine editors must provide new content to […]