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Category Archives: Book Marketing Tips

You’ve Made a Book Trailer – Now What? | Book Marketing

Book trailers can be a fantastic marketing tool to showcase your book. They are most popular for genre fiction such as romance, historical fiction, young adult fiction, thrillers and mysteries, fantasy and sci-fi or books that contain a visual element like photography or coffee table books. But they can be a useful tool or piece…
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Setting goals to grow your author brand

Most authors have goals they want to reach. These could be pie-in-the-sky New York Times Bestseller, couch of the Tonight Show type goals. Or they could be more modest goals to finish your manuscript, secure an agent, sign a publishing contract or sell a certain number of copies. But are you taking consistent action to…
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Self-Promotion Advice for Authors

Self-promotion, for most authors, is a daunting proposition. It can be a cringe-worthy endeavor fraught with fears of embarrassment, ego-deflation and just-plain awkward moments. Telling people how great your book is just doesn’t come naturally for many people. Traditional wisdom is to let others say how good you are, or when it comes to book marketing,…
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Bookbaby shares how to make the most out of a professional book review

This post by Patricia Moosbrugger of BlueInk Review first appeared on the Bookbaby blog. Professional reviews from trusted sources command credibility from the outset and can be used in ways consumer reviews cannot. Here are eight ways to make the most of a professional book review. Let’s face it, all book reviews are not created equal. You…
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VIDEO: Author photos – do I need a headshot?

I'm a writer, why do I need a headshot!? We hear comments like this a lot. As photographer Dave Pidgeon will explain, an author photo can be a very important communication tool about your brand. Watch the video below to find out how an author photo can fit into your book marketing and book publicity…
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VIDEO: Promoting your memoir

[embed]https://youtu.be/Knai7hG9j6I[/embed] Girl Walks Out of a Bar: A Memoir author Lisa Smith shares some of the unique challenges and rewards of marketing a memoir. We caught up with her at Hippocampus Magazine's Hippocamp17 creative nonfiction conference in Lancaster, PA, where she gave a reading and was part of the debut author panel.
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Dan Smith gives IngramSpark authors tips on landing TV and radio interviews and more

Smith Publicity Founder and CEO Dan Smith has penned a piece entitled Inside Secrets of Book Publicity for Indie Authors for IngramSpark.  Smith speaks to book publicity topics like Landing Radio and TV Interviews ("Forget about your book.") and personalizing your messaging ("You dramatically increase your chances of getting a response.") IngramSpark's mission is to help…
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Self-Publishing a Book: What to Consider Before You Do It

By Renee Lamine, Marketing Coordinator at IngramSpark You’ve crafting the perfect manuscript and poured months, and maybe even years, into writing it, so I completely understand that you’re eager to get that baby published. But before you jump into the next stage, it’s essential that you take the time to make sure your book is at its best. After…
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How to Get Your Book into Your Local Bookstore

by Kit Little, New Atlantic Independent Booksellers Association staffer and Marketing Director Towne Book Center & Café in Collegeville, PA Congratulations on your book! Now, how do you get it into your local bookstore… One of the wonderful things about our current literary atmosphere is that independent publishers and authors have opportunities they have never…
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