Dr Alan Zimmerman on how to destress, reenergize. All things book marketing podcast by Smith Publicity

Help for Stressed-Out Authors

All Things Book Marketing Podcast       Help for Stressed-Out Authors: How to De-Stress, Re-Energize, and Re-Balance Your Life by Alan Zimmerman TRANSCRIPT: Welcome to the Smith Publicity, All Things Book Marketing podcast. The best tips, insights, and advice from the best in the publishing industry. Dan Smith: Hi, this is Dan Smith, and […]

7 mistakes commonly made in book marketing

Smith Publicity Identifies the “Seven Deadly Sins of Book Marketing”

by Dan Smith Most authors take the time to educate themselves about the book marketing process and go into campaigns understanding key elements of what book publicists do, how they do it, and how the process works. On the other hand, based on observations of over 3,500 book publicity campaigns Smith Publicity has implemented, we’ve […]

6 tips to maximize media exposure for your book launch.

“Ask not what book publicity can do for you…”
— 6 Tips to Maximize Media Exposure

In book publicity, it’s tempting to sit back and wait for publicity to “do its thing.” After all, your book has been featured in newspapers and magazines, you’ve been interviewed countless times on radio programs, appeared on TV, and even enjoyed some glowing published reviews. Now, you might think, it’s time to sit back and […]

Fiction book promotion ideas.

7 Killer Ideas for Non-Fiction Writers

Today, writers have a plethora of online resources to help further them in their journey to a successful writing career. Because there are so many websites out there, it can be challenging trying to figure out the best ones. 

Social media tips and tricks for authors

Social Media Tips and Tricks

Social Media Tips and Tricks from Publisher’s Weekly Webinar for Social Media Marketing and Content Strategy for Books By Lindsey Brodowski If social media apps were Senior Superlatives, Facebook would win most popular, Twitter would win Class Clown, and Instagram would win Most Artistic. None of these are bad titles to claim, but all are […]

3 Key Publicity Tips for Nonfiction Books 

3 Key Publicity Tips for Nonfiction Books

3 Key Publicity Tips for Nonfiction Books  By Mike Onorato Vice President, Publicity at Smith Publicity Distinguishing your book from the thousands of other titles available in the marketplace can be the biggest challenge for an author.  More competition, more media outlets and a news cycle that seems to change by the second makes the […]

Why Subtitles Are So Important in Book Promotion

  How Subtitles Are Used in Book Promotion Authors often agonize when creating the main title for their book. Some high-profile authors pay thousands and thousands of dollars to experts just to come up with a catchy main title. But when it comes to book promotion of nonfiction books, the subtitle is the most important […]

You’ve Made a Book Trailer – Now What? | Book Marketing

Book trailers can be a fantastic marketing tool to showcase your book. They are most popular for genre fiction such as romance, historical fiction, young adult fiction, thrillers and mysteries, fantasy and sci-fi or books that contain a visual element like photography or coffee table books. But they can be a useful tool or piece […]

Setting goals to grow your author brand

Most authors have goals they want to reach. These could be pie-in-the-sky New York Times Bestseller, couch of the Tonight Show type goals. Or they could be more modest goals to finish your manuscript, secure an agent, sign a publishing contract or sell a certain number of copies. But are you taking consistent action to […]

Self-Promotion Advice for Authors

Self-promotion, for most authors, is a daunting proposition. It can be a cringe-worthy endeavor fraught with fears of embarrassment, ego-deflation and just-plain awkward moments. Telling people how great your book is just doesn’t come naturally for many people. Traditional wisdom is to let others say how good you are, or when it comes to book marketing, […]