Ideas on how to promote holiday sales of your self-published book. Gift ideas for authors to help promote their book.

6 Ways to Boost Holiday Book Sales

Holiday gift-giving brings sales increases for nearly everything — and books are no exception, mainly because they make ideal gifts. If you’re looking into how to market a book, don’t overlook the potential of increasing holiday sales. Books are convenient to buy, inexpensive compared to other gifts, and are easily selected based on someone’s interests. […]

You’ve Made a Book Trailer – Now What? | Book Marketing

Book trailers can be a fantastic marketing tool to showcase your book. They are most popular for genre fiction such as romance, historical fiction, young adult fiction, thrillers and mysteries, fantasy and sci-fi or books that contain a visual element like photography or coffee table books. But they can be a useful tool or piece […]

Setting goals to grow your author brand

Most authors have goals they want to reach. These could be pie-in-the-sky New York Times Bestseller, couch of the Tonight Show type goals. Or they could be more modest goals to finish your manuscript, secure an agent, sign a publishing contract or sell a certain number of copies. But are you taking consistent action to […]

Self-Promotion Advice for Authors

Self-promotion, for most authors, is a daunting proposition. It can be a cringe-worthy endeavor fraught with fears of embarrassment, ego-deflation and just-plain awkward moments. Telling people how great your book is just doesn’t come naturally for many people. Traditional wisdom is to let others say how good you are, or when it comes to book marketing, […]

VIDEO: Author photos – do I need a headshot?

I’m a writer, why do I need a headshot!? We hear comments like this a lot. As photographer Dave Pidgeon will explain, an author photo can be a very important communication tool about your brand. Watch the video below to find out how an author photo can fit into your book marketing and book publicity […]

Self-Publishing a Book: What to Consider Before You Do It

By Renee Lamine, Marketing Coordinator at IngramSpark You’ve crafting the perfect manuscript and poured months, and maybe even years, into writing it, so I completely understand that you’re eager to get that baby published. But before you jump into the next stage, it’s essential that you take the time to make sure your book is at its best. After […]

Should you pay money to get your book reviewed? We go through the pros and cons of paid book reviews.

Paid Book Reviews: The Pros and Cons

A Discussion of Paid Book Reviews: To Pay or Not to Pay Paid book reviews are a growing topic of conversation in the industry. Many first-time authors are surprised to learn they can pay for reviews. While in years past, paid reviews were considered taboo and unprofessional, it is less and less the case. Increasingly, […]

How to Get Your Book into Your Local Bookstore

by Kit Little, New Atlantic Independent Booksellers Association staffer and Marketing Director Towne Book Center & Café in Collegeville, PA Congratulations on your book! Now, how do you get it into your local bookstore… One of the wonderful things about our current literary atmosphere is that independent publishers and authors have opportunities they have never […]

Timing is Everything: The Importance of Book Relevance and Media Lead Times

Book relevance is something every author should understand when engaging in book promotion. What is book relevance? It’s understanding how your book may relate to current events so you can secure more media coverage. For both fiction and non-fiction, tying your book into “real life” almost always opens media doors that might otherwise be closed. […]

3 WAYS to get Traditional Publishers Vying for Your Self-Published Book

by Erin Entrada Kelly, Book Publicist, Smith Publicity A recent article in Publishers Weekly noted that 47 percent of publishers acquired self-published titles in the past year. That number jumps to 60 percent for general trade publishers. What does this mean for writers who want to get picked up by one of the traditional houses? […]