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Category Archives: Book Marketing Tips

VIDEO: How to get your YA book featured on EpicReads

[embed]https://www.youtube.com/watch?v=CdQ9xbSVifc[/embed] We caught up with Bess Braswell from HarperTeen about how authors can get their books on Harper's "publisher agnostic" YA book blog EpicReads! Getting reviews and features on sites like EpicReads can help make or break a book publicityEi campaign.
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Dan Smith gives IngramSpark authors tips on landing TV and radio interviews and more

Smith Publicity Founder and CEO Dan Smith has penned a piece entitled Inside Secrets of Book Publicity for Indie Authors for IngramSpark.  Smith speaks to book publicity topics like Landing Radio and TV Interviews ("Forget about your book.") and personalizing your messaging ("You dramatically increase your chances of getting a response.") IngramSpark's mission is to help…
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Interview with Jim Cox: Founder and Editor of the Midwest Book Review

By Shelby Londyn-Heath, republished with permission from the Midwest Book Review Q. Jim, you started Midwest Book Review in 1976. That is over forty years ago. Why do you think Midwest Book Review has been so successful? A. The three key elements to the success of the Midwest Book Review are: We always provide authors…
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Smith Publicist adds voice to ’28 book marketing tips from authors, publicists, and marketers’

"Use an integrated, multidimensional book marketing approach and ideally begin at least three months ahead of publication." That's the advice from Senior Publicity Manager Janet Shapiro in BuildBookBuzz's recent article 28 book marketing tips from authors, publicists, and marketers. Janet elaborates: "The most successful book launches begin well in advance of publication date. Ideally, three to six months ahead…
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What to Consider Before You Publish Your Book

By Renee Lamine, Marketing Coordinator at IngramSpark You’ve crafting the perfect manuscript and poured months, and maybe even years, into writing it, so I completely understand that you’re eager to get that baby published. But before you jump into the next stage, it’s essential that you take the time to make sure your book is at its best. After…
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How to get your book into your local bookstore

by Kit Little, New Atlantic Independent Booksellers Association staffer and Marketing Director Towne Book Center & Café in Collegeville, PA Congratulations on your book! Now, how do you get it into your local bookstore… One of the wonderful things about our current literary atmosphere is that independent publishers and authors have opportunities they have never…
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Timing is Everything: The Importance of Book Relevance and Media Lead Times

Book relevance is something every author should understand when engaging in book promotion. What is book relevance? It’s understanding how your book may relate to current events so you can secure more media coverage. For both fiction and non-fiction, tying your book into “real life” almost always opens media doors that might otherwise be closed.…
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3 WAYS to get Traditional Publishers Vying for Your Self-Published Book

by Erin Entrada Kelly, Book Publicist, Smith Publicity A recent article in Publishers Weekly noted that 47 percent of publishers acquired self-published titles in the past year. That number jumps to 60 percent for general trade publishers. What does this mean for writers who want to get picked up by one of the traditional houses?…
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