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Category Archives: Book Marketing Tips

eCommerce Plugins for Author Websites

Adding a store to your author website can allow people to directly purchase your book from your site. It eliminates some of the steps involved when they visit your website, such as clicking on a link to Amazon and following the purchase steps there. The easier purchasing is made, the better. There are a few…
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Merchandising Ideas for Authors

Merchandising gives readers an additional way to connect with each other and with a book and author. This tactic works especially well for fiction writers, but it can apply to other genres as well. Selling merchandise can also be a great way to market your writing without spending an excessive amount of money on advertising…
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How to Use Video to Build Your Author Platform

[caption id="attachment_5026" align="aligncenter" width="604"] When marketers include video, the click-through rate increases three-fold, some research shows.[/caption] By Kathy Berardi, Video Producer, Red Clip Video As an author or sought-after consultant, you’ve likely considered adding video into your marketing mix. Not only can it elevate your brand’s visibility, it can also have a high return on…
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How to Create an Author Website

Developing your website as an author is an essential marketing component. A website will help your readers get to know and connect with you. Building a relationship with your readers will encourage them to spread the word about your work to their peers. Setting up your website might seem like a daunting and challenging task…
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SEO Guidelines for Building Your Author Website

When you build an author website, you put a lot of time and energy (and sometimes money) into making it appear accurate, visually appealing, and informative. The most important factor, however, in designing your author website is making sure people visit it. That’s where SEO (Search Engine Optimization) comes in. While SEO can be a…
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7 Tips for Writing an Author Bio

Your author bio can, in some cases, encourage someone to pick up your book and read it instead of the one next to it on the shelf. But writing an author bio isn’t necessarily as simple as writing an “about me” page. It’s important to consider not only what you want to present, but how…
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What is Long Lead Media?

Print magazines plan their content—articles, experts to interview, topics to cover, books to feature, etc.—months before their publication date. For example, when planning for your Valentine’s Day tie-in to your book or expertise, you need to “pitch” or contact editors four or even six month before February. Another tip for working with long lead media…
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Does Every Book Need an ISBN?

ISBNs: Their Purpose, How the Industry Uses Them, and FAQs By Laura Dawson, Bowker, the US ISBN Registration Agency The International Standard Book Number (ISBN) system was invented in the 1960s, when British bookseller W. H. Smith began computerizing its distribution system. It became an ISO standard in 1970, and now the ISBN forms the backbone of…
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