Digital Age Authorship: 2014’s Four Best Ways to Market your Book

No matter what you’re marketing, two things remain true: it’s important to market through mixed media, rather than depending on one single tactic; and you have to be consistent. When marketing the first book you’ve published, you aren’t likely to already have an established following of readers — now is the time to build one […]

What Exactly Makes a Best Seller?

Kate Knapp, Smith Publicity Director of Publicity Services, offers surprising answers to this often asked question According to Merriam-Webster, a best seller is an article (as a book) whose sales are among the highest of its class. Often, best sellers are broken into categories based on genre (non-fiction, fiction, cookbooks, business). The most recognized best […]

The Right Book Cover: Converting Browsers to Buyers

As the time arrives to cross the T’s and dot the I’s on your book manuscript, a flurry of tasks are likely to come your way. Final proofreading? Check. Book layout? Yes, if you’re self-publishing. Publicity? Absolutely. But don’t forget about cover design. It’s one of the most important aspects of your book if you want it […]

What Book Format Do Media Contacts Prefer: Print Or E-books?

I asked our team of publicists what types of books media contacts prefer, print or e-book. The answer is—it depends. Every day in our book marketing and pitching efforts, Smith Publicity publicists contact book reviewers, bloggers, book interest media, magazine and newspaper editors, television and radio producers and freelancers covering a wide range of topics. […]

Bestseller Breakdown: What It Takes to Become a Bestseller and Why It Does(n’t) Matter

Writers dream of plastering the words “Bestselling Author” next to their name on business cards, resumes, books, blog posts, photos, and virtually every other place their moniker appears. And they can’t be blamed—that phrase counts for a lot, especially for authors hoping to attract customers with a “national bestseller” banner on their cover. But what […]

Virtual book tours can help with book marketing in a way that sparks visibility and promotes book sales for you as an author.

Virtual Book Tours: Promote a Book Without Leaving Home

Virtual book tours are one of the most significant ways the digital revolution has expanded the options for book publicity. Previously, an author’s only book tour option was to go in person — which meant significant time away from home, work, and the expense of extended travel. Now, promoting books with virtual tours has changed […]

Don’t Make it Hard for People to Buy Your Book.

While every author wants to maximize book sales, they often become their own worst enemy by making it difficult for people to actually buy their books. The ideal scenario is to work with book marketing services to be sure that every possible opportunity is utilized. However, whether an author uses this type of service or […]

An Author’s Guide to Amazon: 7 Tools To Help Increase Book and Author “Discoverability”

When it comes to gaining exposure for your book, Amazon’s the place to be. As a published author, there’s a good chance that your book is already available on Amazon, and perhaps you’ve even created an author profile. If so, you’re off to a great start… but here are more tools offered by Amazon that are often overlooked […]

5 Ideas for A Bookish Valentine’s Day

Love is in the air and every book publicist worth their wannabe-rolodex is finding unique ways to romance readers and the media. Holidays can provide authors with fun, timely ways to get their book into the spotlight and boost sales for people looking to buy gifts. Even if romance isn’t at the heart of your […]

The Risks and Rewards of Book Awards: 5 Tips for Authors

What author doesn’t dream of winning a prestigious award for their book? Every year the publishing industry and book lovers alike wait with bated breath for the announcement of prestigious prizes such as the Pulitzer, National Book Award, or the Nobel Prize in Literature. However, there are many other awards, recognitions, and contests out there! […]