Baseball and the Art of Book Marketing

If you’ve spoken to many publicists, you may have heard some analogies between baseball and book marketing. I probably use them everyday when speaking with clients or prospective clients, because they make key points succinctly and in an understandable manner. Here is the analogy distilled to its simplest form: Publicity is like baseball because both […]

E-Book marketing with Book Reviews

Fact: You’re going to have to create a buzz for your e-book in order to start generating book sales. The wild success stories of e-book marketing and huge sales all started with word-of-mouth. In a multi-layered e-book marketing approach to generate word-of-mouth awareness and book sales, you can incorporate social media marketing, traditional publicity, newsletters, […]

Make Your Book Jump Off the Shelf! 12 Initiatives to Spark Book Sales and Make the Most out of a PR Campaign

Even Pippa Middleton is not immune to book sales woes. As widely reported, sales of Pippa’s book—even with the best distribution, publicity and name recognition—have fallen flat. If HER sales are disappointing, what can authors who do not have the benefit of famous relatives or name recognition do to sell books? For most authors, book sales […]

4 Useful Book Promotion Tips

You’ve written a book, and you want to sell it. Thousands of others are in the same position, so how do you get noticed among all the competition? Smith Publicity offers you these five book promotion tips. Media exposure Successful book promotion should always include as much media exposure as possible. Fortunately there are plenty […]

E-Book Marketing Tips for Gaining More Readers

There’s no doubt about it, e-books are gaining in popularity because of their convenience, easy access and in most cases, lower prices. But authors shouldn’t just jump into this market without understanding and preparation. When doing e-book marketing, you need to know what works and what doesn’t. Today we’ll look at how a website and […]

5 Top Tips for a Powerful Book Press Release

I often tell authors that I work with that writing a press release like writing poetry. Every word must be precisely placed and have a purpose. Take your time and do several drafts (just like you hopefully did with your book). A press release is too important to be done quickly or half-heartedly. Here are […]

The Top 5 Reasons We Love NetGalley

  1. It saves everyone money. The average book costs about $5.00 to mail within the U.S., which means clients have to factor postage costs into the price of any campaign. Now that Media professionals are more open to using e-readers and computers to review books, NetGalley is an outstanding tool to quickly get our […]

Sync Your Teeth Into a Good Book: The Facts Behind the Rise of E-Books

During the holiday season of 2011, retailers witnessed a spike in the purchases of e-readers and tablets, such as the Kindle, iPad, and Nook. Since then approximately one fifth (21%) of adults in the US have admitted to reading at least one e-book in the past year, a significant increase over last year’s 17%. Obviously, […]

5 Reasons Why Summer is a Good Time to Start a Publicity Campaign

1.     Time to Build You and Your Book’s Credentials: While some national television shows go on a summer filming hiatus, producers at local, regional and some national outlets have time slots that need to be filled; newspaper and magazine editors must provide new content to their readers; bloggers still regularly blog; wire services still circulate […]