Advances in the Way the World Reads for 2014

As e-Book sales have flattened as a new year begins, new approaches to book access may change the way that we read, and increase how much we read. With The Book Industry Study Group’s latest report showing that e-Book sales have flattened out at 30 percent of units sold in 2013, the new year story […]

Will 2014 Bring the End of Barnes & Noble and the Beginning of Physical Amazon Book Stores?

Downward pressure on e-reader sales, major losses in the Barnes & Noble Nook Division and the continuing benefits of brick and mortar retail may mean the end of B & N as well as the launch of Amazon book stores in 2014. With e-reader sales leveling off in 2013 as well as other factors, many are […]

Cyber Monday – Make Your Book Jump off the (Virtual) Shelves!

It’s the most wonderful time of the year to reach consumers. Everyone is buzzing about the holiday season and what do people do during the holiday season? Buy. Consumers will spend more money from now until Christmas than any other time of the year. As an author why not capitalize on readers buying sprees? Using […]

What Book Format Do Media Contacts Prefer: Print Or E-books?

I asked our team of publicists what types of books media contacts prefer, print or e-book. The answer is—it depends. Every day in our book marketing and pitching efforts, Smith Publicity publicists contact book reviewers, bloggers, book interest media, magazine and newspaper editors, television and radio producers and freelancers covering a wide range of topics. […]

Bestseller Breakdown: What It Takes to Become a Bestseller and Why It Does(n’t) Matter

Writers dream of plastering the words “Bestselling Author” next to their name on business cards, resumes, books, blog posts, photos, and virtually every other place their moniker appears. And they can’t be blamed—that phrase counts for a lot, especially for authors hoping to attract customers with a “national bestseller” banner on their cover. But what […]

2013 Publishing Predictions: E-Books, E-Book Marketing … and More

While Smashwords’ Mark Coker’s 2013 book publishing predictions have been widely disseminated, there are a number of other predictions by leading authorities in the book publishing world that will have a profound effect on e-Book marketing and authors. It is clear from many experts that e-Book unit sales will likely level off to varying degrees […]

An Author’s Guide to Amazon: 7 Tools To Help Increase Book and Author “Discoverability”

When it comes to gaining exposure for your book, Amazon’s the place to be. As a published author, there’s a good chance that your book is already available on Amazon, and perhaps you’ve even created an author profile. If so, you’re off to a great start… but here are more tools offered by Amazon that are often overlooked […]

E-Book marketing with Book Reviews

Fact: You’re going to have to create a buzz for your e-book in order to start generating book sales. The wild success stories of e-book marketing and huge sales all started with word-of-mouth. In a multi-layered e-book marketing approach to generate word-of-mouth awareness and book sales, you can incorporate social media marketing, traditional publicity, newsletters, […]

E-Book Marketing Tips for Gaining More Readers

There’s no doubt about it, e-books are gaining in popularity because of their convenience, easy access and in most cases, lower prices. But authors shouldn’t just jump into this market without understanding and preparation. When doing e-book marketing, you need to know what works and what doesn’t. Today we’ll look at how a website and […]

Sync Your Teeth Into a Good Book: The Facts Behind the Rise of E-Books

During the holiday season of 2011, retailers witnessed a spike in the purchases of e-readers and tablets, such as the Kindle, iPad, and Nook. Since then approximately one fifth (21%) of adults in the US have admitted to reading at least one e-book in the past year, a significant increase over last year’s 17%. Obviously, […]