Thinking about turning your blog into a book? Advice from the experts

This post by Paul Turnbull first appeared on the BookBaby Blog and is excerpted from “Create an eBook: The Complete Guide” on Blogging.com. Publishing a book takes effort, so before you start, do a reality check: Do you have what it takes to make your blog a book? Congratulations! Your blog’s been doing well for a while […]

Self-Publishing a Book: What to Consider Before You Do It

By Renee Lamine, Marketing Coordinator at IngramSpark You’ve crafting the perfect manuscript and poured months, and maybe even years, into writing it, so I completely understand that you’re eager to get that baby published. But before you jump into the next stage, it’s essential that you take the time to make sure your book is at its best. After […]

3 WAYS to get Traditional Publishers Vying for Your Self-Published Book

by Erin Entrada Kelly, Book Publicist, Smith Publicity A recent article in Publishers Weekly noted that 47 percent of publishers acquired self-published titles in the past year. That number jumps to 60 percent for general trade publishers. What does this mean for writers who want to get picked up by one of the traditional houses? […]

Bestseller Breakdown: What It Takes to Become a Bestseller and Why It Does(n’t) Matter

Writers dream of plastering the words “Bestselling Author” next to their name on business cards, resumes, books, blog posts, photos, and virtually every other place their moniker appears. And they can’t be blamed—that phrase counts for a lot, especially for authors hoping to attract customers with a “national bestseller” banner on their cover. But what […]

Smith Publicity Exhibiting at BookExpo America 2013–Booth 2369

Authors and publishers are welcome to visit Smith Publicity at BookExpo America 2013–held in the Javits Center in NYC, May 30 to June 1–to meet us and ask any questions about book publicity and promotion. It’s our 11th year exhibiting and wonderful time where we see old friends and meet new people! Info to attend […]

Why Media Coverage is Essential to Author Marketing

There are various ways to implement an author marketing program, especially now with the wonders of the Internet and social media, etc. Blog reviews can start the launch of a book to bestseller status. Endorsements on Facebook from well-known people can spark huge sales. Blog tours are becoming more popular. For e-books, special programs from […]

Pro vs Solo: How much can authors really do on their own?

The rise in available resources for authors has absolutely revolutionized the publishing industry over the past five years. Rather than turning to self-publishing as a last resort, authors are now choosing the DIY approach for the freedom and flexibility it allows. But those new to publishing may quickly find that writing the book was actually […]

5 New Years Resolutions for Better Book Marketing

Many people tend to procrastinate when it comes to book marketing. As we move into 2013, the book industry is predicted to become even more competitive. Here are five resolutions you can make this year that will lead you to more success in your book marketing efforts. I will consistently market my book through my […]

Book Reviews for Self-Published Books

Nothing is more essential to the success of self-published books than marketing, and book reviews can be an important component of a campaign. The question is: How do you get reviews? Media Reviews As part of your marketing campaign, you should send copies of your book to specific journalists or bloggers with a pitch to […]

Secrets of Marketing Self-Published Books

When an author’s book is released by a traditional book publisher, the publisher — in most cases — engages in some degree of marketing for the book. But what about authors of self-published books who don’t have an in-house book marketing team? Yes, the writer can go it alone and build a website and try […]