6 tips to maximize media exposure for your book launch.

“Ask not what book publicity can do for you…”
— 6 Tips to Maximize Media Exposure

In book publicity, it’s tempting to sit back and wait for publicity to “do its thing.” After all, your book has been featured in newspapers and magazines, you’ve been interviewed countless times on radio programs, appeared on TV, and even enjoyed some glowing published reviews. Now, you might think, it’s time to sit back and […]

Social media tips and tricks for authors

Social Media Tips and Tricks

Social Media Tips and Tricks from Publisher’s Weekly Webinar for Social Media Marketing and Content Strategy for Books By Lindsey Brodowski If social media apps were Senior Superlatives, Facebook would win most popular, Twitter would win Class Clown, and Instagram would win Most Artistic. None of these are bad titles to claim, but all are […]

Self-Promotion Advice for Authors

Self-promotion, for most authors, is a daunting proposition. It can be a cringe-worthy endeavor fraught with fears of embarrassment, ego-deflation and just-plain awkward moments. Telling people how great your book is just doesn’t come naturally for many people. Traditional wisdom is to let others say how good you are, or when it comes to book marketing, […]

BookTube: Only Entertainment or Influential Book Discovery Platform?

By Hope Holroyd, Publicity Assistant YouTube offers content which entertains thousands of people every day. From reaction videos, product reviews to cat videos, there’s nothing you can’t find on this video sharing platform. An interesting development for the book universe has been the introduction of BookTube, which includes a small community of YouTubers who make videos […]

How to Hold a Social Media Contest

Running a social media contest can help you expand your audience, engage with readers (and could-be-readers), and get your name and brand featured more prominently online. If you know the right steps to take to get your contest up and running, it’s easier than you might think to execute successfully. 1. Set and Understand Your Goals […]

How to Use Video to Build Your Author Platform

By Kathy Berardi, Video Producer, Red Clip Video As an author or sought-after consultant, you’ve likely considered adding video into your marketing mix. Not only can it elevate your brand’s visibility, it can also have a high return on investment (ROI). Consider these statistics: 70 percent of marketing professionals report that video converts better than […]

Author Social Media: Getting Started Tips

While there are volumes of information on social media marketing and specific advice for authors. Here are the top five pieces of advice for authors on social media: Starting Up: start small, get on one or two platforms and build from there. It’s best to have a solid presence on one or two before building […]

Why Authors Should Learn to Love #Twitter

By Brittney Karpovich, Marketing/Social Media Strategist, Smith Publicity Social media is an ever-evolving form of marketing. It seems like every day new information circulates on the Internet about which social media platform is best for authors. Although there is a great debate about where authors should spend their time online, I believe Twitter has become […]

Marketing Your Book on Goodreads

By Cynthia Shannon Goodreads Author Marketing Coordinator “Go where the readers are” is the standard advice for authors contemplating how to best market their books. With more than 30 million members, Goodreads is the world’s largest community of readers. Even better, Goodreads’ mission is to help readers find and share books they love. For authors, […]

Using Social Media to Promote Your Book and Author Brand

If you are not very computer-savvy, social media marketing can seem daunting and often hard to comprehend. But it doesn’t have to be! Social media should be a fun, stress-free way to promote your book and author brand. Using these three tips, you can begin your social media journey today! 1. Remember it takes time […]