For example, here is an author who is proud to share with her readers how well her book is doing.

How Authors Can Effectively Use Twitter to Connect with Readers and Writers

By Michela Della-Monica Twitter is a great tool for helping authors build and interact with a loyal, enthusiastic following. When used effectively, Twitter can help authors expand their reach and boost engagement. Before jumping into the fray, it’s important to know the basics and establish a following. See our previous blog post on how to […]

A stacked and colorful bookshelf serves as a perfect backdrop for your photos. People will instantly identify and recognize your post when they see your bookshelf behind it–and the envy will ensue

5 Biggest Instagram Trends You Need to Try for Book Publicity and Marketing

by Lindsey Brodowski Instagram provides authors a way to connect with followers and fans with just a double-tap on their phone screens. What catches users’ attention the most on the fastest-growing, photo-sharing social media platform are the designs of staged photos. The brand aesthetic you create with photos is just as important as the supporting […]

6 tips to maximize media exposure for your book launch.

“Ask not what book publicity can do for you…”
— 6 Tips to Maximize Media Exposure

In book publicity, it’s tempting to sit back and wait for publicity to “do its thing.” After all, your book has been featured in newspapers and magazines, you’ve been interviewed countless times on radio programs, appeared on TV, and even enjoyed some glowing published reviews. Now, you might think, it’s time to sit back and […]

Social media tips and tricks for authors

Social Media Tips and Tricks

Social Media Tips and Tricks from Publisher’s Weekly Webinar for Social Media Marketing and Content Strategy for Books By Lindsey Brodowski If social media apps were Senior Superlatives, Facebook would win most popular, Twitter would win Class Clown, and Instagram would win Most Artistic. None of these are bad titles to claim, but all are […]

An infographic on ways to use social media to promote your book. Social media and book marketing tips.

Social Media and Book Marketing

Can Social Media Help Market Your Book? How to use social media for book marketing is a question on the mind of every author and publisher. In the best-case scenarios, authors can use social media channels to communicate with fans, build a following, and promote their books. Therefore, it’s easy to see why for many […]

Self-Promotion Advice for Authors

Author Promotion Can be Successful and Tactful Self-promotion, for most authors, is a daunting proposition. It can be a cringe-worthy endeavor with fears of embarrassment, ego-deflation, and awkward moments. Author promotion in the form of telling people how great your book is doesn’t come naturally for many people. The traditional wisdom is to let others […]

Booktube is a good place for authors to promote their books.

Does BookTube Help Promote Books Effectively?

By Hope Holroyd, Publicity Assistant Is BookTube valuable to book marketing? It’s a question on the minds of many authors and publishers who have heard success stories about promoting books on BookTube.  First off, what is it? BookTube is a subset of the YouTube Community providing book-specific content from numerous creators. Since it began around […]

How to Hold a Social Media Contest

Running a social media contest can help you expand your audience, engage with readers (and could-be-readers), and get your name and brand featured more prominently online. If you know the right steps to take to get your contest up and running, it’s easier than you might think to execute successfully. 1. Set and Understand Your Goals […]

How to Use Video to Build Your Author Platform

By Kathy Berardi, Video Producer, Red Clip Video As an author or sought-after consultant, you’ve likely considered adding video into your marketing mix. Not only can it elevate your brand’s visibility, it can also have a high return on investment (ROI). Consider these statistics: 70 percent of marketing professionals report that video converts better than […]

Twitter for Authors | Tweeting Can Help Your Book

Why Authors Should Love Twitter By Brittney Karpovich, Marketing/Social Media Strategist, Smith Publicity I want to make a case to authors that Twitter is useful to book marketing. Although there is a great debate about where to spend time online, I believe Twitter works very well for authors. It gives you a quick, easy way […]