Marketing Your Book on Goodreads

By Cynthia Shannon Goodreads Author Marketing Coordinator “Go where the readers are” is the standard advice for authors contemplating how to best market their books. With more than 30 million members, Goodreads is the world’s largest community of readers. Even better, Goodreads’ mission is to help readers find and share books they love. For authors, […]

Using Social Media to Promote Your Book and Author Brand

If you are not very computer-savvy, social media marketing can seem daunting and often hard to comprehend. But it doesn’t have to be! Social media should be a fun, stress-free way to promote your book and author brand. Using these three tips, you can begin your social media journey today! 1. Remember it takes time […]

Digital Age Authorship: 2014’s Four Best Ways to Market your Book

No matter what you’re marketing, two things remain true: it’s important to market through mixed media, rather than depending on one single tactic; and you have to be consistent. When marketing the first book you’ve published, you aren’t likely to already have an established following of readers — now is the time to build one […]

What is Google+? Author’s Beginner Guide to Google’s Social Media Platform

Google+ is the world’s second largest social media site with roughly 235 million users. The social media site is linked to your Google account and customizable for personal use as well as professional work. Like Facebook friends and Twitter followers, Google+ allows you to connect with people by adding them to “Your Circles.” Users design […]

Authors: Jump-Start Your Social Media with Twitter

With 2014 just beginning, now is a great time to begin using social media or to improve the social media platforms you already have. Twitter continues to become more popular. It has become THE place to connect with others of similar interests and share your thoughts. As an author, effective use of Twitter can be […]

Social Media tips for Authors

After your book is published, it’s time to get all your hard work recognized. A great first step is hiring a book publicist to help your book marketing and book promotion efforts. Social media can also be a valuable tool in book marketing. Social Media is the quickest way to interact with fans as well […]

How Building a Loyal Following on Social Media Can Help to Market a Book

A loyal social media following can be integral to marketing your book.  The trick is to get followers, engage them, and increase their interest levels in your book.  If you do it correctly, they will share your work with all their friends. Many authors often forget that readers want to build lasting relationships with authors. […]

Don’t Make it Hard for People to Buy Your Book.

While every author wants to maximize book sales, they often become their own worst enemy by making it difficult for people to actually buy their books. The ideal scenario is to work with book marketing services to be sure that every possible opportunity is utilized. However, whether an author uses this type of service or […]

The Other Side of Publicity: 5 Ways to Maximize Your Campaign

A huge part of being a good publicist is being able to form a partnership with our clients – we rely on them as much as they rely on us. From helping with bylines to scheduling interviews, we like keeping our authors involved in the publicity process. Of course, publicists can’t report every detail or […]

Author Websites for Book Marketing Need These Six Essentials

Websites for Book Publicity are Hubs of Information Author websites for book marketing can serve as the home base of a publicity campaign. As book publicists work to create awareness about books and their authors, sites must provide easily accessible details online for the media and book buyers. The best book and author websites need […]