Category Archives: Thursdays with Dan

Thursdays with Dan: The science of book publicity

By Dan Smith, Founder and CEO Book marketing is in many ways a straightforward endeavor: Get as much media exposure for an author and book as possible. Certainly, there are many techniques, strategies, and some tricks of our tradecraft – even “secret” tactics unique to Smith Publicity - that we guard carefully! Along with this, we’ve…
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Thursdays with Dan: 4 Dirty Words of Book Marketing

by Dan Smith, CEO and Founder Hopefully the headline above caught your attention. That’s what we try to do in book publicity – quickly get the attention of an editor or producer and entice them to read further. If you’re still with me, enticement = accomplished. I don't literally mean “dirty words,” like the “The…
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Thursdays with Dan: The crash and burn of Tate Publishing

By Dan Smith, Founder & CEO, Smith Publicity The recent news of Tate Publishing ceasing operations shouldn’t have come as a surprise. Various lawsuits, complaints and accusations about shoddy service appeared throughout 2016. Consider just a few that were widely reported on: Lightning Source, on-demand producer of print and digital media based in Tennessee, sued…
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