# Smith Publicity > Smith Publicity helps nonfiction authors and experts earn top\-tier media coverage, strengthen thought leadership, and build authority for their ideas\. Generated by Yoast SEO v28.2, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Business Book ROI Research](https://www.smithpublicity.com/business-book-roi/) - [Home](https://www.smithpublicity.com/) - [Contact](https://www.smithpublicity.com/contact-us/) - [Services](https://www.smithpublicity.com/services/) - [Insights](https://www.smithpublicity.com/insights/) ## Posts - [How BISAC Codes Increase Your Book’s Visibility](https://www.smithpublicity.com/blog/bisac-codes-increase-visability/): \By Astra Crompton, FriesenPress Metadata is a series of keywords and codes embedded in an online listing that allows search engines to efficiently search and sort results\. This type of information is easy for writers and publishers to overlook because it acts invisibly behind the scenes — but it matters\. Retailers \(both online and brick\-and\-mortar \[…\]\ - [Clients, Women Leaders, \& Big Ideas: Thinkers50 London 2025](https://www.smithpublicity.com/blog/thinkers50-2025/): \Marissa Eigenbrood and Sandy Smith attended the Thinkers50 London Summit \& Awards Gala 2025 again this past November\. Thinkers50 is the world’s most trusted resource for identifying, ranking, and sharing the leading management ideas of our time\. At the summit, they had the honor of celebrating Smith Publicity clients’ incredible achievements while drawing inspiration from \[…\]\ - [7 Book Publicity Trends for 2026: Strategies for Authors and Experts to Reach the Right Media](https://www.smithpublicity.com/blog/2026-trends/): As we wrap another high\-energy year in book publicity, one thing is clear: 2025 reshaped how nonfiction, business, lifestyle, and thought\-leadership authors build visibility\. We saw new patterns emerge, long\-standing truths reinforced, and exciting shifts in how authors can reach—and influence—the audiences that matter most\. I talked with three \[…\]\ ## Podcast Imports - [](https://www.smithpublicity.com/blog/secondline_import/4644/) ## Podcast Episodes - [Business Books as Business Cards: Open Book with Senior Publicity Manager Erin MacDonald\-Birnbaum](https://www.smithpublicity.com/podcast/business-books-with-erin-macdonald-birnbaum/): \The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry\. Be sure to subscribe so you never miss a new episode\! Our Open Book series was established in 2022 and features interviews with Smith Publicity team members\. In this Open Book episode, Senior Publicity Manager Erin MacDonald\-Birnbaum \[…\]\ - [Recap the 2024 U\.S\. Book Show with Smith Publicity](https://www.smithpublicity.com/podcast/2024-us-book-show-recap/): \Publishing vs\. the Rest of the Industry It was great to see so many differences between the publishing world and other areas of expertise\. For example, publishing and the world in general moved forward with technology post Covid, but at the show I saw a return to simpler forms of communication\. I know we use \[…\]\ - [How Authors Can Give TEDx Talks](https://www.smithpublicity.com/podcast/interested-tedx-talks-everything-authors-need-know/): \TEDx Talks for Authors: an “All Things Book Marketing” Podcast How authors can give TEDx talks to market their books brand themselves as experts is a hot topic of conversation given the popularity and influence globally\. The Smith Publicity All Things Book Marketing podcast linked to this article features a successful TEDx speaker who went \[…\]\ - [1999 to 2019 – What’s Changed in Book Marketing?](https://www.smithpublicity.com/podcast/whats-changed-in-book-marketing/): \In the latest episode of the “All Things Book Marketing” podcast, Dan Smith and Vice President of Publicity Services Mike Onorato discuss book marketing changes from 1999 to 2019\. Here’s a look at just some of the topics they discuss\. Like many service industries, book marketing and book publicity have changed substantially in 20 years, \[…\]\ - [Help for Stressed\-Out Authors](https://www.smithpublicity.com/podcast/stressed-out-authors/): \All Things Book Marketing Podcast       Help for Stressed\-Out Authors: How to De\-Stress, Re\-Energize, and Re\-Balance Your Life by Alan Zimmerman TRANSCRIPT: Welcome to the Smith Publicity, All Things Book Marketing podcast\. The best tips, insights, and advice from the best in the publishing industry\. Dan Smith: Hi, this is Dan Smith, and \[…\]\ ## Webinars - [How Authors Can be In\-Demand Speakers – Book Marketing Webinar](https://www.smithpublicity.com/webinar/2022/how-authors-can-be-in-demand-speakers/): \Many authors are in\-demand speakers as one of the opportunities that arise from writing a book\. If you’re an author or soon to become one, you can learn more in our latest Smith Publicity webinar, “Becoming a Coveted Speaker: How Authors Can Build Their Speaking Confidence, Land an Agent, and be a Part of Successful \[…\]\ - [Developing Your Author Brand Webinar](https://www.smithpublicity.com/webinar/2022/developing-your-author-brand/): \“Developing Your Author Brand” is the First on the 2022 Schedule We’re kicking off 2022 by announcing a six\-session book marketing webinar series\. It’s part of Smith Publicity’s commitment to making helpful book marketing services and publicity knowledge available online to authors, publishers, and others involved in our field\. The webinars will be offered at \[…\]\ - [Building Your Publishing Team Webinar](https://www.smithpublicity.com/webinar/2022/building-publishing-team/): \“Building a Successful Indie Publishing Team: How and When to Get Started” is the Latest 2022 Webinar This month, Smith Publicity is continuing its six\-session 2022 book marketing webinar series with a second course\. It’s the latest installment in our series aiming to make more book marketing services and publicity information readily available online\. Our \[…\]\ - [Earning Money from Thought Leadership for Authors Webinar](https://www.smithpublicity.com/webinar/2022/monetizing-your-thought-leadership/): \Monetizing Your Thought Leadership: Driving Income Beyond Book Sales We’re up to the third course in our six\-session book marketing webinar series, and it’s about expanded income opportunities for authors\. It’s especially applicable for nonfiction writers who have recognized expertise in their fields – a course about how to earn money from your content in \[…\]\ - [How the Media Decides What Books to Cover – Book Marketing Webinar](https://www.smithpublicity.com/webinar/2022/how-the-media-decides-what-books-to-cover/): \What to learn more about how the media chooses which books and authors to cover? If yes, it’s as easy as attending the Smith Publicity webinar “What Media Wants: An Inside Look Into What Makes for Successful Book and Author Coverage” on July 27 at 2 p\.m\. EST\. You can register and attend the hour\-long \[…\]\ ## Categories - [Blog Posts](https://www.smithpublicity.com/blog/category/blog-posts/) - [Podcast](https://www.smithpublicity.com/blog/category/podcast/) - [Author Resources](https://www.smithpublicity.com/blog/category/author-resources/) - [Book Marketing Tips](https://www.smithpublicity.com/blog/category/book-marketing-tips/) - [Webinar](https://www.smithpublicity.com/blog/category/webinar/) ## Tags - [book marketing](https://www.smithpublicity.com/blog/tag/book-marketing/) - [book publicity](https://www.smithpublicity.com/blog/tag/book-publicity/) - [book promotion](https://www.smithpublicity.com/blog/tag/book-promotion/) - [author promotion](https://www.smithpublicity.com/blog/tag/author-promotion/) - [book marketing tips](https://www.smithpublicity.com/blog/tag/book-marketing-tips/) ## Optional - [Sitemap index](https://www.smithpublicity.com/sitemap_index.xml)