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Tag Archives: author marketing

VIDEO: Author photos – do I need a headshot?

I'm a writer, why do I need a headshot!? We hear comments like this a lot. As photographer Dave Pidgeon will explain, an author photo can be a very important communication tool about your brand. Watch the video below to find out how an author photo can fit into your book marketing and book publicity…
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Make 2016 Your Year for Book Promotion

By Erin Entrada Kelly, Book Publicist Authors today have to be champions of their own work. No matter which route you’ve taken for publication—self-publishing, independent publishing, or with a Big Five—you have to be prepared to market yourself and your product. In a perfect world, you’d have a publicist to do your heavy promotional lifting.…
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Book Publicity and Author Marketing With a Bang

Musings on the Man Who Allegedly Shot Himself to Promote His Book By Dan Smith, CEO dan@smithpublicity.com When I first heard the story of the West Virginia man who went to Montana and allegedly shot himself to draw attention to his book, I truthfully wasn’t that shocked at this new method of author marketing. Some…
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