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Tag Archives: book marketing

Organizing your own book launch event

 Smith Publicity Marketing Manager Andrea Kiliany Thatcher recently shared some tips with BlossomsWriting on planning your own book launch. For the full article "How to Create a PR Plan for Your Self-Published Book" click here. Throw a Book Party—or Two Andrea Kiliany Thatcher is a book publicist at Smith Publicity, an independently published author, and a…
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You’ve made a book trailer – now what?

Book trailers can be a fantastic marketing tool to showcase your book. They are most popular for genre fiction such as romance, historical fiction, young adult fiction, thrillers and mysteries, fantasy and sci-fi or books that contain a visual element like photography or coffee table books. But they can be a useful tool or piece…
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Setting goals to grow your author brand

Most authors have goals they want to reach. These could be pie-in-the-sky New York Times Bestseller, couch of the Tonight Show type goals. Or they could be more modest goals to finish your manuscript, secure an agent, sign a publishing contract or sell a certain number of copies. But are you taking consistent action to…
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InfoGraphic: Confused about eBook distribution? Here’s help.

When authors come to us for book marketing or book publicity for their Ebook, one of the first questions we ask them is about distribution. To help authors reach readers who can actually buy their book, we need to know where that book is available. Many self-published authors are lost when it comes to Ebook…
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Thinking about turning your blog into a book? Advice from the experts

This post by Paul Turnbull first appeared on the BookBaby Blog and is excerpted from “Create an eBook: The Complete Guide” on Blogging.com. Publishing a book takes effort, so before you start, do a reality check: Do you have what it takes to make your blog a book? Congratulations! Your blog’s been doing well for a while…
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What is a bestseller anymore? And does it do anything for sales?

There’s been a lot of talk this year about bestseller lists. From gaming the New York Times best-seller list to the same venerable institution cutting 10 categories from its lists and how Amazon ranks its bestsellers, it's a lot for an author to monitor and digest. But... what do bestseller lists even mean anymore? How…
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