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Tag Archives: book marketing

Make 2016 Your Year for Book Promotion

By Erin Entrada Kelly, Book Publicist Authors today have to be champions of their own work. No matter which route you’ve taken for publication—self-publishing, independent publishing, or with a Big Five—you have to be prepared to market yourself and your product. In a perfect world, you’d have a publicist to do your heavy promotional lifting.…
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Digital Age Authorship: 2014’s Four Best Ways to Market your Book

No matter what you're marketing, two things remain true: it's important to market through mixed media, rather than depending on one single tactic; and you have to be consistent. When marketing the first book you've published, you aren't likely to already have an established following of readers -- now is the time to build one…
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Book Publicity and Author Marketing With a Bang

Musings on the Man Who Allegedly Shot Himself to Promote His Book By Dan Smith, CEO dan@smithpublicity.com When I first heard the story of the West Virginia man who went to Montana and allegedly shot himself to draw attention to his book, I truthfully wasn’t that shocked at this new method of author marketing. Some…
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The Other Side of Publicity: 5 Ways to Maximize Your Campaign

A huge part of being a good publicist is being able to form a partnership with our clients – we rely on them as much as they rely on us. From helping with bylines to scheduling interviews, we like keeping our authors involved in the publicity process. Of course, publicists can’t report every detail or…
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Sync Your Teeth Into a Good Book: The Facts Behind the Rise of E-Books

During the holiday season of 2011, retailers witnessed a spike in the purchases of e-readers and tablets, such as the Kindle, iPad, and Nook. Since then approximately one fifth (21%) of adults in the US have admitted to reading at least one e-book in the past year, a significant increase over last year’s 17%. Obviously,…
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