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Tag Archives: book publishing

Smith Publicist adds voice to ’28 book marketing tips from authors, publicists, and marketers’

"Use an integrated, multidimensional book marketing approach and ideally begin at least three months ahead of publication." That's the advice from Senior Publicity Manager Janet Shapiro in BuildBookBuzz's recent article 28 book marketing tips from authors, publicists, and marketers. Janet elaborates: "The most successful book launches begin well in advance of publication date. Ideally, three to six months ahead…
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The book industry responds to Amazon buying Whole Foods

Amazon is such a behemoth in the book industry it comes as no surprise that publishers, booksellers and authors had a lot to say about the company purchasing Whole Foods last week. The following article comes from Shelf Awareness Pro, a daily newsletter for people in the book business. (They also have a consumer version…
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5 Questions With… Corinne Moulder about changes at Book Expo!

By Andrea Kiliany Thatcher BookExpo (BEA), formerly BookExpo America, is the main annual trade show for the book industry serving book publishing and selling, book marketing and book publicity. In the past few years the conference added the more consumer-facing BookCon to the last day of the schedule. This year, more changes are afoot. We speak with Corinne Moulder who is the Director of…
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Thursdays with Dan: The crash and burn of Tate Publishing

By Dan Smith, Founder & CEO, Smith Publicity The recent news of Tate Publishing ceasing operations shouldn’t have come as a surprise. Various lawsuits, complaints and accusations about shoddy service appeared throughout 2016. Consider just a few that were widely reported on: Lightning Source, on-demand producer of print and digital media based in Tennessee, sued…
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