GET STARTED!

Tag Archives: business book marketing

Book Marketing Essentials: Book Signing and Bookstore Outreach Tips

Book signings, especially in your local market, can be a great way to create awareness about your book, interact with the public and enhance your book publicity efforts. While bookstores and publishers can be helpful partners in setting up a successful event, authors typically need to take initiative.. Types of Book Signing Locations Chain Bookstore…
Read more

Branding expert Deb Gabor calls out Smith Publicity for Book in a Box

Independent Publishing mavericks Book in a Box recently featured one of their most successful authors Deb Gabor on their blog. You can read "How Deb Gabor Became the Media’s Go-To Expert on Branding" here. And who does Gabor credit with some of her book marketing campaign's success? Smith Publicity! "The first step was to hire a…
Read more

Working With the Emotional Investor featured on Forbes

Authors Chris White, CFA, a wealth manager of 25 years and a senior portfolio manager at Hemenway Trust Company LLC and co-author Richard Koonce recently spoke to Forbes about how emotional triggers can influence investment decisions. They were interviewed about their book Working with the Emotional Investor: Financial Psychology for Wealth Managers. Read the full article here.…
Read more