Tag Archives: business book marketing

Book Marketing Essentials: Book Signing and Bookstore Outreach Tips

Book signings, especially in your local market, can be a great way to create awareness about your book, interact with the public and enhance your book publicity efforts. While bookstores and publishers can be helpful partners in setting up a successful event, authors typically need to take initiative.. Types of Book Signing Locations Chain Bookstore…
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Branding expert Deb Gabor calls out Smith Publicity for Book in a Box

Independent Publishing mavericks Book in a Box recently featured one of their most successful authors Deb Gabor on their blog. You can read "How Deb Gabor Became the Media’s Go-To Expert on Branding" here. And who does Gabor credit with some of her book marketing campaign's success? Smith Publicity! "The first step was to hire a…
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Working With the Emotional Investor featured on Forbes

Authors Chris White, CFA, a wealth manager of 25 years and a senior portfolio manager at Hemenway Trust Company LLC and co-author Richard Koonce recently spoke to Forbes about how emotional triggers can influence investment decisions. They were interviewed about their book Working with the Emotional Investor: Financial Psychology for Wealth Managers. Read the full article here.…
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