Tag Archives: publicity

Make 2016 Your Year for Book Promotion

By Erin Entrada Kelly, Book Publicist Authors today have to be champions of their own work. No matter which route you’ve taken for publication—self-publishing, independent publishing, or with a Big Five—you have to be prepared to market yourself and your product. In a perfect world, you’d have a publicist to do your heavy promotional lifting.…
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5 Top Tips for a Powerful Book Press Release

I often tell authors that I work with that writing a press release like writing poetry. Every word must be precisely placed and have a purpose. Take your time and do several drafts (just like you hopefully did with your book). A press release is too important to be done quickly or half-heartedly. Here are…
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