Tag Archives: smith publicity

What Can You Expect To Pay For Your Book Publicity Campaign?

Publishers and authors cannot simply purchase a positive reputation and credible image—because they aren’t for sale. Building strong relationships with the media requires relentless outreach and compelling storytelling directed at the desired book buying audience. Great publicity for any book must be earned. What is the value of earned publicity and getting your book out there? This is…
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3 Platform-Building Book Marketing tactics

Develop Your Book Marketing & Publicity Plan:     It shouldn’t come as a surprise to hear that writing a book is no longer newsworthy. Thousands of new books release each week and now, more than ever before, it’s crucial that authors establish their book publicity platform and set a clear path to marketing their…
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3 Ways to Promote Your Children’s Book and Crush the Competition

Finding the right media platform to tell your book’s story is an important part of getting the word out. In the YA and children’s book space, it’s all about blogs. This influential community of media are vital in YA book promotion and can help spread the word to both mass and niche audiences. But just…
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Smith Publicity Explains Some Pros and Cons of Self-Publishing

The publishing industry has seen many changes in the past ten years. Self-publishing or independent publishing– and variations including hybrid and cooperative publishing – have surged in popularity, with of thousands of new titles released each year.    Traditional publishers continue to struggle with outdated business models, advances paid to authors have decreased, and book promotion…
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Dan Smith Featured in Forbes

Smith Publicity CEO & Founder Dan Smith was recently featured in Forbes for the third time. He was interviewed by Kimberly Whitler about how authors can leverage book marketing and book promotion to drive awareness about their book and expertise. Click here to read the article.  
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Smith Publicity Book Promotion Essentials: Quick Tips About Book Subtitles

Coming up with a book title can often be agonizing for authors. There are no “right” answers. Some high-profile authors pay quite handsomely to have others come up with a title. They are that important. For non-fiction books, the subtitle is just as important as a title. A book’s main title should be clear, impactful, intriguing,…
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