How do you pitch media?

Publicists create customized media lists to match the topic of a book, and then reach out to both established contacts and others. At Smith, we personalize most pitches, so contacts know they weren’t targeted as part of mass distribution. Pitches are typically sent via email; our database lists each contact’s preferred method (i.e., email vs. regular mail). A few people even prefer receiving phone calls after they have been mailed a copy of the book.