How much is an author involved in publicity strategy?

The most effective campaigns are ones where authors and publicists have regular communication/conversations to brainstorm ideas, media angles, current news, statistics, etc. We are experts in positioning authors for media attention. Our clients are experts in understanding their book/topic. Together, it is a powerful combination for attracting media attention. We also want our clients to know what we are doing and why, ask questions, and offer any insights/ideas.