Will there only be one person involved with a publicity campaign, or does my publicist have support?
One of the advantages of hiring a firm such as Smith Publicity is that there are multiple layers of backup should your primary publicist be away from work for any reason. With one or two-person publicity shops, any absence can create problems with a campaign. At Smith, each book has a dedicated team, including a Publicist (sometimes two publicists share a campaign) who handles day-to-day campaign elements, a Publicity Team Manager, and ultimately our Vice President of Publicity. As a result, our campaigns continue seamlessly on any given day.