Our Services
A strong book launch is only one milestone.
We approach publicity as a strategic partnership, aligning each effort with long-term goals to build credibility, visibility, and authority over time.
For some clients, goals center around a defining moment, like a book launch. For others, it extends into ongoing expert positioning and thought leadership.
In many cases, it’s both.
Our work is built on two integrated pillars.
The Book
Your book is a powerful entry point for your ideas, and we focus on getting it in front of the right audiences in a way that feels timely and relevant, and aligned with your broader goals.
The goal is not just awareness, but meaningful discovery that connects your book to the right readers and communities, through:
- Features, interviews, reviews, and excerpts
- Messaging that sharpens your book’s core ideas and relevance
- Support for pre-order strategy, launch planning, and network engagement
- Outreach that connects your book to both broad visibility and targeted communities
The Expert
Your expert presence directly influences how your book is received, its reach, and its long-term relevancy. We position you as a trusted voice so your ideas are already in motion before, during, and long after your book’s release.
We shape that presence through clear positioning and ongoing visibility to ensure you are part of conversations that matter, through:
- Website and platform guidance to ensure your presence supports your visibility
- Messaging and positioning that clarify your point of view and authority
- Thought leadership opportunities through contributed article, podcast and broadcast interviews, and expert commentary
- Speaking visibility that extends your reach even further
Carl Dupont and Alexa Chilcutt
Authors of The Presence Principle: Embodying Executive Presence to Lead with Impact
“We are very grateful to the team at Smith Publicity for the care they took in getting to know us and our book.”
Our tailored campaigns are built on four core services.
Each engagement is unique, but most combine several different services as part of a broader, integrated campaign.
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Book Publicity & Media Relations
Strategic campaigns across print, digital, broadcast, and podcasts, combining high-impact national outlets with targeted, niche coverage. We help your book reach the right audiences while positioning you as a credible, in-demand voice.
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Thought Leadership & Expert Positioning
Ongoing visibility built around your ideas, perspective, and expertise. From timely commentary to trend-driven insights, we position your expertise in the conversations that matter to build authority and strengthen and expand your influence.
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Author Platform & Brand Strategy
We start with website and social media audits, then refine your messaging, strengthen brand consistency, and build a clear thought leadership strategy. From there, we support launch execution, including network engagement and pre-order planning to support both your book launch and long-term goals.
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Speaking Engagement Support
Visibility creates demand, but it needs direction. Through deep industry and media research, we connect your expertise with conferences, associations, and corporate audiences where your ideas create lasting impact.
Strategy at every stage.
Authors come to us at different points, whether that’s early in shaping a platform, preparing for launch, or ready to build on momentum already underway. If you’re not sure where you are, let’s start the conversation.
Our Focus Areas
Great ideas live within industries, conversations, and audiences that shape how they’re received. We work in genre-specific teams to ensure your work has the biggest impact possible.
Business, Leadership, Future of Work & Career Development
From entrepreneurship and innovation to leadership, workplace culture, and professional growth, we help position ideas that shape how people work, lead, and adapt.
Lifestyle, Personal Development, Health & Wellness
We work with authors and experts whose ideas help people live, grow, and make informed choices—across wellbeing, personal growth, and modern life.
Public Affairs, Policy & Social Impact
We support authors and experts contributing to civic dialogue, policy debates, and pressing public conversations that influence how people think and engage.
Publisher Partnerships
We partner directly with publishing companies to support both individual book launch campaigns and broader catalog initiatives.
We work closely with editorial, marketing, and publicity teams to ensure campaigns align with publishing goals while strengthening long-term book and author visibility.