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We turn powerful ideas into lasting authority.

Through integrated publicity and marketing campaigns, Smith Publicity connects authors and experts with the audiences that matter most.

Our clients are leaders, entrepreneurs, academics, and subject-matter experts who use their nonfiction books as a catalyst to grow their influence, strengthen their thought leadership, and advance their work.

We partner at pivotal moments — book launches, platform expansion, and career inflection points — to drive immediate traction and lasting momentum.

Great book launches don’t begin on publication day. They don’t end there either.

Our approach connects your book, your voice, and the audiences you want to reach through an integrated strategy that brings together platform positioning, strategic network outreach, media visibility, and ongoing thought leadership.

The goal is not just attention, but recognition that builds credibility, trust, and long-term opportunity.

Positioned with purpose.

We work across nonfiction, focusing on authors who have particular expertise in three main areas:

  • Business, Leadership, Future of Work, Career Development
  • Lifestyle, Personal Development, Health & Wellness
  • Public Affairs, Policy, Social Impact
See Our Focus Areas
Five books spanning our focus areas: business titles 'Smarter Collaboration' and 'Thoughtload,' the lifestyle memoir 'I Bottled My Mother' by Monica Nassif, wellness title 'Finally Hopeful' by Dr. James Greenblatt, and public affairs title 'What Matters Next' by Kate O'Neill.

Strategic visibility, expertly executed.

Our services combine strategic publicity and expert positioning to build credibility, expand your reach, and sustain momentum well beyond launch.

We build customized campaigns using the following four services:

  • Book Publicity & Media Relations

    From national outlets to targeted niche coverage, we lead strategy, outreach, and placements across digital, print, broadcast, and podcasts, connecting your message with the audiences who matter most.

  • Thought Leadership & Expert Positioning

    Through interviews, contributed articles, expert commentary, and strategic outreach, we elevate your voice and position you within the conversations shaping your industry.

  • Author Platform & Brand Strategy

    From messaging refinement to platform audits and network engagement strategies, we ensure your brand is clear, consistent, and built to support both your book launch and long-term goals.

  • Speaking Engagement Support

    We position you for conferences, associations, and corporate audiences, turning visibility into speaking opportunities that strengthen your authority and extend your impact.

Explore Our Services

The best publicity is built on collaboration.

Our team combines decades of institutional knowledge and media relationships to drive collaborative campaigns for each one of our clients.

What sets our team apart isn’t just experience or longevity — it’s the culture behind the work. We’re a team that genuinely cares about the authors we serve.

Meet Our Team

Highlights from our work.

Business, Entrepreneurship & Innovation

“Working with the team at Smith Publicity was the best decision I made for my book.”

Neri Karra Sillaman, Professor, Entrepreneur & Thinkers50 Radar Class of 2025 Honoree

Thinkers50 Best New Management Book 2025, Next Big Idea Club Must Read, Financial Times Readers' Choice Book, Porchlight Business Bestseller & Business Book Awards Shortlist, Forbes Book of the Year, Fortune, BBC, CNBC, CBS News, Fast Company, HBR IdeaCast, Stanford Social Innovation Review, Inc., The Guardian, Business Insider, NASDAQ, TriplePundit, Let’s Talk Legacy, Everyday MBA Podcast, How I Built My Small Business Podcast, Immigrantly Podcast

Leadership, Management & Workplace Culture

“I think this may have gotten more attention than anything I’ve done.”

Peter Cappelli, Wharton Professor & Leading Workplace and Talent Management Expert

BBC, HBR and HBR IdeaCast, Fast Company, Entrepreneur, Wake Up Call with Katie Couric, Wall Street Journal, Bloomberg, CNBC, The Washington Post, CBS News, NPR’s Marketplace Morning Report, Business Insider, Forbes, Axios, Yahoo Finance, MarketWatch, Newsweek, Entrepreneur, SHRM, HR Executive, Knowledge@Wharton, Wharton@Work, Philadelphia Inquirer, HR Reporter, Conversations About Collaboration Podcast, Nine to Thrive

Career & Personal Development

“The Smith Publicity team has strong relationships in the world of media and great expertise.”

Mita Mallick, Workplace Strategist, Bestselling Author & Former Head of Inclusion at Carta

CNBC, Forbes, Fast Company, Business Insider, The Next Big Idea Club, Big Think, Good Day New York, Before Breakfast Podcast, Work with Erika Ayers Badan Podcast, The WorkWell Podcast, The Strategy Skills Podcast, Everyday MBA Podcast, The Hard Skills Podcast, WorkLife, Fox Detroit, Fox Chicago, This Is Woman’s Work, Partnering Leadership Podcast, Transform Your Workplace Podcast, Lead From The Heart Podcast

Public Affairs, Policy, & Social Impact

“Smith thinks deeply about the author’s platform and what’s important to them., translating credibility into impact.”

Dr. Tyler Evans, Physician, Global Health Leader & Humanitarian

Bloomberg, TIME, Reuters, PBS NewsHour, USA Today, Business Insider, Politico, Associated Press, Newsweek, CNBC, ABC New York, Los Angeles Times, Chicago Tribune, The Hill, People, AARP, Men's Health, Food & Wine, EatingWell, Parade, The Independent, U.S. News & World Report, The Cut, LiveNOW from Fox

Let’s start the conversation!

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