Top 5 Questions to Ask Before Hiring a Book Marketing Agency


Whether you’re an indie author or New York Times bestseller, hiring a book marketing agency is a smart move. A professional book marketing agency has the experience, knowledge and resources needed to promote you and your book and maximize book sales. However, not all book marketing agencies are created equal. You want to make sure you are choosing a company that has a proven track record of success, testimonials from many authors, and experience promoting your genre.

Before hiring a book marketing agency, be sure to ask the following questions:

  1. What types of services do you provide? How will they help me accomplish my goals?

Some authors will know what types of book marketing services they want, while others need a book publicity agency to tell them which services will be most beneficial. Either way, you need to ask the book marketing company what kinds of services they provide, as well as how they will help you reach your goals. Some companies will only offer publicity and media outreach, while others like Smith Publicity will offer those plus much more, including Amazon optimization, social media and book review services.

  1. How long have you been in business?

Book publicity is a very tough business, and many, many agencies, one-person shops and fly-by-night agencies come … and go. Knowing how long the company has been in business is an indicator of its success. While it may offer cheaper rates, choosing a company that’s only been around for a year or two is probably not the best option. Always keep in mind that less expensive doesn’t always equate to best value for your investment. A company that has been in operation for 10+ years has greater experience in the book marketing industry and is more likely to achieve success.

  1. Who are some of your other clients and how have you helped them?

Ask the book marketing agency for references from some of their other clients. The company should be able to provide you with case studies or a means of contacting other clients. Asking for references will help you determine if the company is experienced and effective at marketing books similar to yours.

  1. Who will be working on my campaign?

Along with the experience of the company, you also want to evaluate the experience of the individual team members who will be working on your campaign. Ask who will be working on your campaign, as well as their experience and other clients with whom they’ve worked.

  1. Why do you think I’d be a good fit for your agency?

You will be working closely with the agency you hire to market your book. The agency’s answer to the question shows how much insight the company has about you and your book and will also help you determine if it is the right company for you.

Smith Publicity is a leading book marketing and author promotion agency that has been promoting books and authors across all genres since 1997. We work with both self-published and traditionally published authors. To learn more about our company and the services we offer, please contact us at (856) 489-8654 x 306.