Need a Book Marketing Expert for Your Self-Published Book?
Smith Publicity is the recognized industry leader in book marketing and publicity. Our experienced, professional book marketers do it all, and we provide packages at many budget levels. Regardless of your genre, we have the right ideas to market your book effectively.
“Working with Smith Publicity absolutely exceeded my expectations. Between the creative strategies they developed for me as a first-time author to the level of detail they provided about their weekly outreach efforts, Smith definitely ranks as one of the most effective and reliable partners I’ve had in 22 years of running my business. “
Author, Designing for Wellness
What Can Book Marketing Services Do for You?
If you’re independently publishing a book you’re taking on all the responsibility for its success, including marketing. What could be a victory lap is stressful when you plan a campaign, develop contact lists, and pitch the media.
Having a Smith book marketer at your side can change everything. You’ll be freed up to discuss your book with the media and to help your target audience of readers discover it. There’s a whole new world with book marketing expertise supporting you at every step of the promotional process.
We can put our years of experience to work on a campaign to reach your target readers as you market your book and learn from our publicity pros. They know the ins and outs and will impress you with a list of ideas and actions to bring results. Whichever ones you choose, you’ll have the industry’s most effective book promotion services working to earn you the credit and visibility you deserve.
Have a minute to hear directly from the Smith Publicity team about how we market books?
Check out our “All Things Book Marketing” podcasts here.
Why Do Book Marketing Services Make a Difference?
Our book marketing services help interested readers find out about your book more easily. Using traditional and new/online media, we help people discover it, buy it, and read it. Working with our veteran book marketers will show you how it’s done, what it takes to succeed, and let you decide if you want to try some of it yourself. It all depends on the service level and type of services you choose.
Spread the News About Your Book
Be Visible Where Target Readers are Present
Build Interest in Reading Your Book
Spark Book Sales Online and In Stores
Planning is the key to success, and our book marketers can help you cover all the necessary points – media outreach and publicity, social media posts and comments, virtual and in-person book tours, events and signings, sponsorships and promotions, and so much more. The right mix of promotional opportunities will highlight your book’s uniqueness and make it appealing. We’ll also help you keep the focus on target readers and bring them to places where they can buy or download copies.
Speaking of places where your book is sold, today’s book promotion services optimize your pages on the most prominent online bookselling sites. Our book marketers help you attract readers and ring up the sales you need to succeed. We’ll also develop your keywords and brainstorm promotions to show you the way.
Working with us and learning from our expert marketers is fun and enjoyable. The Smith Publicity team is a group of experienced book marketing professionals, who also happen to be nice, positive people. It’s how we’ve grown from humble beginnings to become one of the best-known marketing firms in the book industry today.
Meet the Smith Team: Watch Our Introductory Company Video
What Services Promote Your Self-Published Book Best?
Book publicity is one of the most effective ways to market your book. It’s the optimal way to reach target readers and includes coverage in traditional and online media and reviews. You’ll want to consider all marketing channels, but nearly every author has publicity in their promotional plan.
Put simply, the Smith Publicity experts are some of the best book PR people in the business. We maintain excellent relationships with media, and few firms can match our ability to craft powerful press releases and even more importantly, concise, persuasive pitches. You’ll have top-notch marketing and media relations working for you. We also help with bios, email newsletters, author website content, social media planning and posting, media training, key messages, interview prep, and everything else you’ll need to market your book.
Sign Up for the Smith Publicity Newsletter to Learn More Every Month
Why Is It Better to Market a Book with Smith Publicity?
You’ve poured your heart and soul into writing your book and want to trust its marketing to the best. Working with book marketers like our team at Smith Publicity provides the ideas to help make your book a success. Our campaigns work because we’ve built and maintained excellent relationships with the media to enhance the careers of our authors. It’s a win-win for all involved.
You’ll also be part of a select group when you work with us because we only accept high-quality books. We take on just a small percentage of the books presented to us. As a result, each book marketing campaign is tailored to its book and author – and you’ll learn what it takes to create a buzz. We were one of the very first firms to promote self-published authors and know better than anyone how to best meet your needs.
You can trust our book publicists’ knowledge because they have experience working on every type of campaign. While we’re well known among independent authors, we also market books for traditional publishers, and we have significant industry experience. We can help anyone from a first-time self-published author to a writer with an established name and a New York Times bestseller.
You can count on the fact that Smith Publicity is one-of-a-kind among book marketers and brings a wealth of experience. We can promote books anywhere in the English-speaking world. Our people are friendly and helpful and will take a personal interest in your needs. We’ll find out about your goals and go to work helping you make them happen.
What Do Book Marketing Campaigns Include?
Authors should plan ahead (and set a budget) for their book marketing needs and then develop a timeline of marketing efforts. Each one is different, but all require these elements to be successful.
- ★ Target Audience and Campaign Planning
Identifying your target audience (there may be more than one) and developing a marketing plan that connects to them is essential. Our professional marketers will show you how to reach people with interest in your topic or story.
- ★ Author Platform and Social Media
Building out your author’s platform, most notably your website, Amazon pages, email marketing, and planning your social media posts, helps people discover your book. Today, target readers and the media expect to find you online easily.
- ★ Marketing/Press Materials and Media Pitches
Our marketers know how to craft compelling press releases and help you complete your author bio –including long and short versions. Then, they will develop media contact lists and pitch the appropriate editors and producers.
- ★ Interviews and Event Appearances
Your book marketing campaign will bring results when you are interviews on podcasts, TV and radio, and featured in both print and online newspapers, magazines and news sites. You may also have the opportunity to write by-lined articles and attend book signings.
Want to Learn More About Self-Published Book Marketing?
Smith Publicity makes it easy to learn more about book publicity by watching a book marketing course online. Our free webinar series includes publishing industry pros talking with our book marketers about how independent authors can succeed.
- ★ Developing Your Author Brand
Find out more about author branding and what it means to your career. We’ll explain the importance of developing and using a personal brand to market much more than books. You’ll learn how to identify your unique selling points and leverage them to earn income.
- ★ Building a Successful Indie Publishing Team
Independent authors need the right team in place to succeed. From editing and cover design to book marketing services, it’s essential to cover all the bases. Hear more about how and when to create your indie publishing team and who to include.
- ★ Monetizing Your Thought Leadership
Earning money from book sales is only a fraction of what you can do as a non-fiction author. Writing a book establishes you as a thought leader, and with the right book marketing campaign, you can leverage your visibility for much more.
- ★ What Media Wants
Getting your book covered by media takes the right approach. Hear from marketers and publicists about how to position yourself and your book for success. It takes a well-planned marketing strategy to get yourself into the news and raise your visibility.
Smith Newsletter Signup
To sign up for event updates and a monthly newsletter from Smith Publicity, register here.